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New Sequoia Real Estate Website Launch: Phoenix Realty!

Phoenix Realty Group had Boston Logic build a custom website for their real estate business several years ago, and has worked with us ever since to help build their presence online through real estate SEO. In order to take advantage of all of the cutting edge tools we've created since, Phoenix Realty Group recently opted to transfer their existing design theme to the Sequoia platform.

"It was a pleasure working with Boston Logic. They did a great job of listening to my needs and building my site to perfectly suit my business." - Ken Glass, Principal

Working with Boston Logic over several years, Phoenix Realty Group first built a fully customized website, and also took advantage of our LogicRentals rental inventory management system. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Phoenix Realty Group recently moved their existing design to the Sequoia platform. In addition, they are also now using the RentJuice system, fully integrated with Sequoia to offer rental agencies a managed listing database solution.

Our Mimic Theme design option lets you keep the look and feel of your site intact, while moving onto the best software platform in the real estate industry. For Phoenix Realty Group, this was an obvious choice. The process is smooth and painless, and can typically be accomplished in very little time.

Phoenix Realty Group is a sales, leasing, and property management firm with offices in Allston and Brookline. Their rental-friendly website is easy-to-use and easy on the eyes, featuring key features such as a custom graphical map search interface which allows users to easily find their next great apartment.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

How Do We Decide Which New Features to Add to the Sequoia System?

The other day, the owner of 2 real estate offices which use the Sequoia platform asked me if he could send me a list of ideas that he's compiled from his agents. These are features and ideas they have for the sequoia platform. Here was my response:

We want all of your suggestions. Here's how the Sequoia New Feature Selection Process works:

1) As feature requests come in, we put them into a Feature Request Log. We probably get about 2 per day, on average. Often, they come in 10 at a time, as I'm sure you're about to send me.

Sequoia New Feature Building Process

2) Once per quarter, we sit down and look at the Feature Request Log and see how many times each feature has been requested. We also consider whether or not a feature actually adds value or is just some wacky request from a nut who's paying us (we have more than a handful of those).

3) We also consider whether or not the feature fits into the mission and direction of the product. For example, if someone wanted us to make an automatic newspaper ad generator, it would be unlikely that we'd build it. We don't believe that making it easier to waste money is going to help any of our real estate clients.

4) Lastly, we consider how much work it will take for a feature to be implemented. Small features, even if they'll add limited value, might get done just because they're low-hanging fruit while features that require 150 hours of our time might need to be scheduled further into the future.

5) Then, we order feature requests based on all this evidence and go to work. Depending on how busy we are and which features we choose to take on, we might get to a feature during that quarter or we might not. Then, 90 days or so later, we look at the list again, add any new requests and go through the process again.

It's through this process that our system evolves, largely informed by client input.

It's important to note that when more clients request a new Sequoia real estate website feature, we're more likely to implement that feature. Some ideas are good, but require a lot of work and maybe only 1 client has ever made that request. So, they wind up at the bottom of the list every time we review it. After more then 6 or 12 months and no more requests, we simply remove a feature from the road map.

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Tory Row Real Estate came to Boston Logic looking for an upgrade. They added themselves to the long list of real estate firms who have taken advantage of our Modified Theme realty web design package for the Sequoia platform.

Starting with one of our standard property web design themes, our team worked with Tory Row Real Estate through several rounds of revision to get them the site they wanted. The result, with minimal investment, Tory Row now has a uniquely branded real estate website.

The new Tory Row Real Estate site is clean and modern, and gives users easy access to the many tools that make the Sequoia platform the best in the industry.

By far our most popular design package, the Modified Theme lets you alter one of our standard themes through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, and many more elements that can be changed to suit your needs and brand identity.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site unique and targeted at your specific audience.

Tory Row Real Estate is a leader in Cambridge apartment rentals, with a further specialization in apartment and home rentals in the surrounding areas of Arlington and Somerville.

New Realtor Web Site Design Launch! Sherrygrancey.com: 8/12/2010

Sherry Grancey wanted to employ one of our expertly designed, ready to deploy themes, but she had a unique problem.

Sherry is a Gibson Sotheby's agent, and Sotheby's has strict rules about how their brand can be represented on the web and in print. In order to get Sherry the site she wanted and also comply with Sotheby's regulations, we changed fonts, colors, and logo positioning on the template Sherry knew she wanted to use.

Compliance with brand identity standards is a necessity for many agents, and Sequoia's real estate website designers are ready and able to make sure the custom real estate website design theme you want will comply. If your agency requires certain fonts, colors, or logo placement, we will be happy to incorporate them into the theme of your choice. Of course, we will also work with you to choose a theme that will respond as well as possible to the changes - Sherry Grancey's Theme looks right at home with Sotheby's corporate colors and fonts.

The following quote is a testimonial from Sherry:

"Boston Logic was immensely patient and hands on in helping me with my new website. I was skeptical due to a previous bad experience with a real estate website designer, but Boston Logic's staff listened to my concerns, answered my questions and provided the training I needed for someone like me who is clueless regarding web technology. I would recommend them highly."

Sherry Grancey is an agent with Gibson Sotheby's International Realty. She specializes in distinctive city and waterfront properties in Boston and Charlestown.

Importing Leads to Your New Site With the Logic Leads System

Our goal here at Boston Logic is to help you deliver an exceptional real estate website that looks great, saves you time, and helps you close more deals. With the much-anticipated launch of recent real estate agent sites, we wanted to reach out to those users and develop some helpful blog posts to hit the ground running with their new real estate website design.

This post discusses how to import your existing leads into your site- if you haven't done so already. When logged into your new site, you can also reference our User Guide (see image) which is located on the right-hand side of your dashboard to help you get answers to some of the most frequently asked questions about your real estate platform. We have also created a very thorough walk through demo video on Lead Management.

Getting your leads into your website and leveraging your LogicLeads system will help you get more referrals from your clients and close deals!

Follow these steps to upload your leads:

1) To upload leads, select the Import Leads sub-item under your Lead Management tab.

2) Next, download the Batch User Template file by clicking the link to download. Once you have entered your lead data, simply upload the file by clicking the "Browse" button, locating the file, and clicking Import Users. The file must be less than 1KB.

3) After you have uploaded your leads you can manage them under the My Leads sub-item.

4) By viewing a lead's detailed information you can check out their favorite properties and searches, site activity, and tool usage.

5) As a real estate agent user, you can also update a lead's contact information and sales info, and add follow-up dates and contact events to keep your lead's information up to date.

6) One of our favorite features offered to leads is Daily Email Updates. Both the lead and Agent can set these up - Agents can do so by simply selecting "Email Updates" under the leads' detailed information.

7) Email updates can be set up for both sales and rentals. An agent can also choose to send out an updated search to their lead by clicking the New Daily Search link under the Email Updates tab on the lead's detailed information view.

Like what you see and want to get in on the real estate website action? Contact Boston Logic to get started on your very own agent real estate web site today!

Tri State Realty Group launches new site on Boston Logic's Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

New Sequoia Site Launched: Boston Apartment Hunter

Boston Apartment Hunter took advantage of Boston Logic's Modified Template Theme option - taking one of our already excellent design templates and altering it to suit their individual needs. This option strikes a unique balance between an off-the-shelf site theme and a fully custom site.

Modified Template Themes start with one of our readily deployable template themes, and provide a distinctive look while adhering to a compressed timeframe and a lower cost than a fully custom design. Of course, all of the best-in-class functionality of the Sequoia platform is still present under the skin!

Boston Apartment Hunter specializes in apartment and condo rentals in the Boston area.

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

New Website Launch: WarrenRentals.com

Warren Rentals is redefining the way Bostonians find apartments. The new site provides the most advanced apartment search available in the Boston market. Users can leverage the live search features to search for apartments using an interactive map, including the ability to search by proximity to local colleges and universities.

Additional features include integration of Yelp data on local businesses and public transportation. Leveraging Boston Logic's ONE System, WarrenRentals.com users can also access a host of interactive features to personalize their search experience.

Nick Warren, Broker and Founder of Warren Rentals says, "Boston Logic has continued to be a key factor in our success. Upon creating my new rental company, Warren Rentals, I knew I only had one place to go for the web design and that was Boston Logic. They were able to implement my ideas and design into a platform that will benefit both our customers as well as our agents. I am very happy with the results again!"

Built using Boston Logic's ONE System, LogicRentals, and a highly customized user interface, WarrenRentals.com represents, by far, the most advanced website focused on the Boston Apartment market.

New Sequoia Real Estate Website Launch: Phoenix Realty!

Related Links:

How Do We Decide Which New Features to Add to the Sequoia System?

Related Links:

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Related Links:

New Realtor Web Site Design Launch! Sherrygrancey.com: 8/12/2010

Related Links:

Importing Leads to Your New Site With the Logic Leads System

Related Links:

Tri State Realty Group launches new site on Boston Logic's Sequoia Platform!

Related Links:

New Sequoia Site Launched: Boston Apartment Hunter

Related Links:

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Related Links:

New Website Launch: WarrenRentals.com

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