The New EganRealtyGroup.com Real Estate Website Design Launch: 10/12/2010

If you are an agent debating taking the plunge into a real estate agent website design, here's a recent agent site launch to check out! www.eganrealtygroup.com

This agent site is a modified theme real estate website design with a gorgeous Massachusetts home against a soft blue background. The site owner, Steve Egan, is an agent from Rosen Realty and specializes in South Shore MA Real Estate.

Steve Egan's site is also a fantastic example of Sequoia's Town Pages feature, which allows you to create custom content about an area you serve, and then populate the page with MLS listings based on search criteria that you specify using the secure management interface. This content written about cities and towns that you specialize in is useful to potential clients, and helps your website rank in search engine results for applicable search terms.

Visit SequoiaRealEstateSolutions.com to see how you can get started with your very own agent site today!

by admin

Posted on October 12, 2010 Filed Under New Custom Real Estate Website Launched!, Real Estate Agent Website Design, Real Estate Website Design, Sequioa Real Estate Website Design | Leave a Comment

Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010

For today's installment of Q&A Tuesday, where we discuss Frequently Asked Questions we receive from clients or potential clients regarding our Sequoia real estate website platform, I thought it would be a good idea to talk about website optimization.  We are constantly being asked about search engine optimization and how our Sequoia websites can help our clients in their search engine marketing efforts.

Here at Boston Logic, we realize the importance of search engine marketing and optimization for your real estate business.  Search engines are the way most people find information and services they want- and if your website is not optimized, it is less likely that  potential clients will find you.

Even if you've never heard of Search Engine Optimization, a Sequoia website will make optimizing your web presence easy!

Q:  How will switching to a Sequoia website help me with SEO?

A: The Sequoia platform was designed specifically with search engine optimization in mind!  Sequoia is a cutting edge website platform that integrates the most advanced real estate website features enabling leading-edge marketing campaigns- and we're constantly improving it!  Whenever there is a Sequoia system upgrade, your site is upgraded automatically, so your website will always be using the best technology in the real estate industry.

Q:  I don't understand SEO.  Will I still be able to benefit from the SEO features of a Sequoia website?

A: Yes!  With a Sequoia website, adding important Meta Data (such as Page Titles, Page Descriptions, and Keyword Tags) to your website pages and creating custom URLs (essential elements of a well-optimized page) are as easy as filling out a field on a form!  You don't have to be an SEO specialist or know HTML to improve your search engine ranking!  Simply fill out the fields provided as you create your pages!

Adding Essential SEO Elements to a Sequoia Website is EASY!

Adding Essential SEO Elements is EASY!

Q:  Is there support available if I need help with my SEO?

A: Yes!  Your Sequoia website comes with a very informative Users Guide tab you can access from your Admin dashboard.  We are constantly adding easy-to-follow demos and step-by-step instructions to the Help Section of this blog, and articles on SEO best practices on our blog at RealEstateSEO1.com.

Here are a few suggested links to help get you started:

Real Estate SEO is a Process

Optimize Your Site to Get More Traffic and Leads

Simple SEO for Your Blog

Q:  I heard that using Social Media could help my SEO; how do Sequoia websites integrate with popular social sites?

A: You heard correctly!  Utilizing social media sharing and social media websites are integral parts of any good search engine marketing strategy.  We are constantly upgrading our system to keep up with social media trends.

Sequoia websites also give you the ability to add Facebook, Twitter, and LinkedIn icons to your website's footer that link to your profile pages on these social media sites.  Setup is easy!  Simply copy and paste the URL of your profile page into the 'Social Media' fields on your 'Configuration' tab from your Admin dashboard, click 'Save' and your icon links appear automatically!

Easy to add Social Media Site icon links!The more ways you give potential clients to connect with you, the better!  We can also help you set up MLS and rental property searches on your Facebook Fan Page that connect to the property searches on your website, and help you set up an RSS feed from your blog to your social media profiles!

by Angela

Posted on October 5, 2010 Filed Under broker web design, New Features on Our Websites for Realtors, Q & A, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, real estate website designer, realtor internet marketing, Realtor Web Design, realtor website marketing, realty web design, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | 1 Comment

Feature Upgrades for Sequoia Real Estate Websites: 9/28/2010

Always innovating at Boston Logic, we have recently launched a new round of Sequoia real estate website features and upgrades this past month.

Improved Property Details. Sequoia has now improved the details on the Admin access details on a specific property, which will show every piece of information that we get from each MLS on your real estate website design. One the front-end, your leads will now be able to see all absolutely all information details (legally allowed, of course!) on an MLS property!

Upgrades to Town Pages. If you are creating a sales town page, you no longer need to enter a MLS ID, Town, or Zip Code if you simply check the "Featured" check box! (This allows you to create pages like "All My Featured Properties Priced over $1 million") You can still enter towns, zips, or MLS ID’s as well to further refine searches. Additionally, you also now have the ability to add Sold / Pending listings to a town page!

System Upgrades. We will now be using the highly reputable Sendgrid as our new email delivery service, which will ensure greater deliverability. Sendgrid will also be able to reduce the amount of emails that are being air marked as spam. We have also upgraded the servers that are responsible for distributing our emails, so we can now send more emails and send them faster.

Lead Import Upgrades. Agents importing leads on their real estate agent website design will now correctly log those leads has being created on the agent site as opposed to the brokerage site. Leads imported by Office Managers are now assigned to that Office Managers office but not to themselves as the agent, so they go in as office only leads. This will allow the Office manager to easily distribute those leads to the correct agents

New MLS's. We now offer a new MLS for our Sequoia Real Estate websites, (MREIS) which is now live for the state of Maine!

New Adherence to Email Marketing vendor rules (iContact and ConstantContact). These vendors do not allow you to automatically subscribe people to email lists. We added settings to the Settings / Configuration / Email Marketing section. There is a "Mailing List Signup checkbox Label" setting which is what you would like the wording next to the checkbox to be on the form. Also, there is also a dropdown of your CMS section to pick the page which has your policy on what you will use the email addresses for. Both are required to be filled out / selected for the mailing list signup functionality to work. We have a link (open in a new tab) to the policy page next to the checkbox to subscribe to the mailing list.

Search Updates. Added "Waterfront Only" checkbox to the advanced search box on all themes!

Property Access. If a lead is not logged in they can now access a companies sold listings without having to log in to your website.

Automatic Password Expiration. This feature is required by MREIS - Passwords for leads only will expire after a set number of days after the last time a password was created (or updated). The number of days is set on the company (MREIS requires 90 days). To disable the feature, make sure this number is 0.

7 days before the password is set to expire the lead will receive an email telling them their password will expire in 7 days and they need to reset the password to continue using their account, it will contain a link to reset the password

If a leads password has expired and they try and log in, they will be redirected to the reset password page (they will also receive an email telling them their password has expired with the link in case they do not choose to reset their password at that time)

Rentals Updates. We have added the type ahead location selection for both LogicRentals and Rentjuice searches. Works just like the sales type ahead search forms.

As always, let us know if you have any questions! Read about Sequoia's realtor web design features.

by admin

Posted on September 28, 2010 Filed Under New Features on Our Websites for Realtors, new sequoia features, Real Estate Agent Website Design, Real Estate Website Design, websites for realtors | Leave a Comment

Easy Google Analytics Installation with Sequoia

Google Analytics is a great way to measure the success of your real estate online marketing campaign. You'll have access to a variety of tools that will provide you data on how you can make your website more appealing to potential users. With Sequoia real estate websites, set up is easy!

First Thing's First: Set Up An Account!

Here's how to set up an account with Google Analytics:

Visit the Google Analytics home page and click "Sign Up Now" on the upper right, below the blue Access Analytics button.


Sign Up for Google Analytics using your email, and follow the prompts to get you started.
1) Enter your website, and/or blog, into the "website URL". Name your account.
2) Enter your contact information.
3) Agree to the terms and conditions, and then hit "create new account"
Activating Google Analytics on Your Website

1.    Log into your website www.yourcompany.com

2.    Select Settings > Configuration

3.    Scroll down to Google Setting Options

a. There will be 6 fields you need to fill out

i. Google Webmaster Tools Code
ii. Google Analytics Tracking Code
iii. Google Analytics Login
iv. Google Analytics Password
v. Google Analytics Account
vi. Google Analytics Profile

4.    Google Analytics Login and Password are the credentials you use to log into your Google Analytics Account

5.    Adding Google Profile
a. On your Google Analytics homepage scroll down to "add website profile" and select
b. Select "add profile for new domain"
i. Your website should appear (if you have more than one website, select website you would like to create a profile for)

c. Enter a profile name
d. Select Create
e. Once your profile has been created, select Edit
i. Copy and Paste the Profile ID into your settings under Google Analytics Profile

6.    Google Analytics Account
a. Account Name is located in the orange heading bar at the top of your overview page.

b. Type the name in your Google settings options exactly how it appears on your analytics screen

7.    Tracking Code
a. The tracking code can be found next to your profile name in BOLD

8.    Retrieving Webmaster Tools Code
a. Go to: http://www.google.com/webmasters/
b. Enter the same Login and Password that you used for Google analytics
c. On the homepage, select "add a site"
i. Enter your website (www.mycompany.com)
ii. Select Continue
d. A code similar to this will appear: <meta name="Google-site-verification" content="tx4q7cUBTzGeK6a5iVyMp8F2IQ8FpvGWK15CfnDk0vo" />


e. Copy ONLY the red text code in the above text

f. Paste text into your Google settings on your website under "Google Webmaster Code"
g. Save your settings in the CMS
h. It may take up to 24 hours for Google to be able to verify your website. Check back to webmaster tools occasionally.
i. You may need to select the Verify Button again
ii. A site is verified when there is a check mark instead of a caution box in the profile of your

9.    All of your information has been attached to your website and within the next 24 hours you are able to start using Google Analytics on your site under the REPORTS tab in the backend of your site.


Understanding Google Analytics

Once you have Analytics installed, we recommend tracking your website progress at least once a month, by noting increases or decreases in visits or traffic.

Additionally, if you want to judge effectiveness of your real estate internet marketing campaign strategies, such as website ads or networking events, check in on Google Analytics to see if your traffic has increased after the marketing action / event.

Important things to note:

Once you have your account, you'll notice that Google Analytics provides you with a great deal of data. Click "View Report" to visit your dashboard of your account to view your website date. You can avoid being overwhelmed by information by focusing on these two major areas.

Go to Visitors section
on the top left side. This general overview will tell you how many people have visited your website, how much time they are spending on it, and your "Bounce Rate", which occurs when people land on your site accidentally and leave. You want the lowest bounce rate possible

Now visit Traffic Sources.
Here, you can see which Referring Sites are giving your site traffic, how many people are coming to you from Search Engines, and what Keywords people are using that is landing them to your website!

Contact us today to see how you can get started with your own real estate website.

by admin

Posted on August 23, 2010 Filed Under Help, Real Estate Online Marketing, realtor internet marketing, Uncategorized | 2 Comments

New Realtor Web Site Design Launch! Sherrygrancey.com: 8/12/2010

Sherry Grancey wanted to employ one of our expertly designed, ready to deploy themes, but she had a unique problem.

Sherry is a Gibson Sotheby's agent, and Sotheby's has strict rules about how their brand can be represented on the web and in print. In order to get Sherry the site she wanted and also comply with Sotheby's regulations, we changed fonts, colors, and logo positioning on the template Sherry knew she wanted to use.

Compliance with brand identity standards is a necessity for many agents, and Sequoia's real estate website designers are ready and able to make sure the custom real estate website design theme you want will comply. If your agency requires certain fonts, colors, or logo placement, we will be happy to incorporate them into the theme of your choice. Of course, we will also work with you to choose a theme that will respond as well as possible to the changes - Sherry Grancey's Theme looks right at home with Sotheby's corporate colors and fonts.

The following quote is a testimonial from Sherry:

"Boston Logic was immensely patient and hands on in helping me with my new website. I was skeptical due to a previous bad experience with a real estate website designer, but Boston Logic's staff listened to my concerns, answered my questions and provided the training I needed for someone like me who is clueless regarding  web technology. I would recommend them highly."

Sherry Grancey is an agent with Gibson Sotheby's International Realty. She specializes in distinctive city and waterfront properties in Boston and Charlestown.

by admin

Posted on August 12, 2010 Filed Under custom real estate website, New Custom Real Estate Website Launched!, real estate website designer, Realtor Web Design, Sequioa Real Estate Website Design, Uncategorized, What's New | Leave a Comment

Online Marketing Trends for Real Estate

Considering leveraging your business with an online edge through SEO or a new real estate website design? The recent growth in the online real estate presence is an excellent opportunity for you to create a more dynamic presence in your market, as the majority of online visitors now represent an ideal demographic. The average visitor frequenting an online real estate website has a median income of $60,000+, and their homes are valued at $200,000. As realtors, you have a great opportunity to capture these visitors through online advertising: this not only includes your website, but also real estate seo and online ad programs.

In 2009, online real estate ad spending reached 1.8 billion, with speculation that this figure will double for all of 2010. This is taking place as more focus is shifted to online demographics rather than traditional outlets like newspaper advertising (where real estate classified ads were down by 8% in 2009).  By the end of 2010, newspaper advertisements will account for only 30% of real estate advertising dollars.

These stats aren't the only reason for making the transition from traditional format to online. Online advertisements offer more of an investment opportunity because you can track every click of users on your ads, which is much more effective, efficient, and reportable. That is, you can easily track the success of a campaign by checking how many clicks are made, rather than guessing which ads worked when you see a change in sales.

Search Engines:

Showing up in search engine rankings by being indexed isn't enough.  Especially for real estate websites, SEO and website configuration must be done properly to rise quickly up the ranks, and SEO best practices are required to get this done.  Traffic drops off substantially after the first result of the main page search listing.  In other words, the first page of search listings garner more attention then any or all subsequent pages combined.  Even on the first page of search results, the traffic distribution is uneven.

This makes sense:  if traffic consists of a specific and sought after demographic, and if more and more website leads are converting sales, then having a site which brings in traffic through high search listings makes sense. Now, search engine optimization is one of the fasted growing segment of real estate website expenditure. Get in on this new wave of real estate online marketing today, and contact us to get started.

Questions? Comments? We'd love to hear from you!

by admin

Posted on August 5, 2010 Filed Under New Features on Our Websites for Realtors, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, realtor website marketing, SEO and Social Media, Sequioa Real Estate Website Design, Uncategorized | Leave a Comment

Town Pages Improve Your SEO & User Experience

If you’ve started reading any of the blogs here or at RealEstateSEO1.com or BostonLogic.com, then you know that for a successful SEO campaign, unique high quality (and keyword-rich) content is king!  But how do you add that type of valuable content to your real estate website?

LEVERAGE WHAT YOUR ALREADY KNOW:

One of the easiest ways to leverage your expertise in the real estate industry - and provide your real estate agent website design with keyword-rich content that is useful to search engines and visitors alike - is by adding Town Pages.  Town Pages are pages with a paragraph or so you create with helpful information about an area, and dynamic search results you control by setting criteria when building the page. If your offices'  websites for realtors currently does not include town pages, you can upgrade your website to include town pages for only $20 per month!

The information on these pages can be what you would tell someone looking for a new home in the area in question; you can talk about the demographics of the area, the great amenities, the architecture, the public transportation, etc. Basically anything you think clients would find useful or interesting.  In addition, information on properties in the area such as average price, number of properties on market, and more is automatically added to the page.

HOW TO CREATE A TOWN PAGE IN THE SEQUOIA SYSTEM:

1.    Log into your website.  Click on the 'CMS' (Content Management System) Tab.

2.    Select the 'Pages' text link from the sub-navigation menu.

Creating a new Town Page in your CMS

3.    From the 'Pages' menu, click on the 'Create New' button with the green plus sign icon.  Then fill out the form in the 'Create Page' pop-up window that appears.

4.    Fill in the Town Page information:

Steps to Create and Optimize a Town Page

a.   Name: This is your internal reference for the page- visitors won't see it.  We recommend including the words 'Town Page' at the end so they are easy to find in the Pages Menu.

b.    Path: This is the URL your clients will see in their navigation bar and it is also used by Search Engines to help rank your site.  Make sure you use a keyword you want to rank for ('Fenway Apartments', in the example above).

c.    Redirect URL: Leave this blank for your Town Pages unless you want to redirect your visitors to a different page on your site.

5.    Page Content:

Creating valuable Town Page content

a. Page Header: This is the headline of your page that visitors will see when they land on this page.  Make sure it is relevant, and utilizes one or more of your keywords.

b.   Body Content: This is where you enter that paragraph of useful text you created.  If you are pasting your text from a Word Document or Text Pad/ Notebook program, make sure to use the appropriate pasting option from the tool bar.  You can edit the text within this box much like a Word Document, changing text with Bold or italic styles, adding hyperlinks, etc. using the icons in the tool bar.

Town Page Meta Data is an important part of your SEO campaign.

6.    Meta Data: This section is where you enter your SEO Title, Description, and Keywords as covered in our earlier email about Optimizing Your Pages.  Remember to make sure your Title and Description are readable to a viewer and not a rambling list of Keywords.

7.    Don’t worry about the ‘Footer Content’ or ‘Who Can See This Page’ for this lesson.  The default settings are fine.

8.    Hit the 'Create' Button when you are finished!

9.    Your new Town Page will now appear on your 'Pages' list.  Ta-Da!  Congrats!  You've just created your first Town Page!

Realtor website marketing with town pages

You can now link to this page, using the URL you created, from blog posts or other pages that mention the neighborhood.  The more relevant internal links your site has, the better for SEO and user experience.  For example, if you mention something about Fenway Condos for Sale in your Fenway Apartments Town Page, make the words 'Fenway Condos' a hyperlink to a Town Page about Fenway Condos for Sale.  If you talk about the Fenway's proximity to another neighborhood, link to that Town Page, too!  Your potential client might not be sold on the Fenway area and you can keep them looking on your site longer by providing them with helpful links to other information they might find useful.  To automatically boost SEO for your site, be sure to ink each of your Town Pages to dynamic (c0nstantly updating) Property Search results!

LINKING YOUR TOWN PAGE TO DYNAMIC CONTENT:

By linking your Town Pages to a Sales or Rental Property Search for that area, you will create a page with not only great text for visitors and search engines, but also a page with constantly updating information, which is great for SEO!  We recommend making a Town Page for every area you want to increase your Sales or Rental activity in, to help improve your real estate online marketing campaign.

1.    From the 'CMS' Tab, select the 'Town Pages' link from the sub-navigation bar.

2.    Click the blue link for a 'New Town Page' from within the Town SEO Pages Menu.

3.    The 'New Town Page' popup window will appear.  Select the Town Page you just created from the 'CMS Page' dropdown menu.

4.    Select the 'Search Type' you want associated with this page (Sales or Rentals).

Town Pages are a great way to increase your SEO ranking

5.    Then select the search parameters for the listings you wish to show to visitors on this page, such as price range and the location (Fenway in this example).  Be sure not to leave the price range blank or it will cause errors on your page or lead visitors to believe there are no listings available in this area.

Link your Town Page to Property Searches for Dynamic Content

6.    Click the 'Create Page' button at the bottom of the screen once you've entered all your information.

Your new Town Page now appears in your Town Pages menu under the 'CMS' Tab and is linked to a relevant search to keep your page constantly refreshed with new information and no more effort on your part!

You're ALMOST DONE!  Now you just have to make it so visitors can find your new page without knowing the URL through real estate website marketing.  The best way to optimize your new Town Pages is to create a link to it that can be clicked on from any page of your website.  This will ensure that users and search engines can find it!

MAKING YOUR TOWN PAGE EASY TO FIND:

Did you know that search engines cannot see information in forms, such as the drop down menus used in your property searches?  In fact, search engines often only 'crawl' within 3 clicks of your website's Home Page.   Search engines and users alike will find it easier to navigate to your Town Page if it is prominently displayed.

The ‘Town Page Footer Navigation Menu’ feature of the Sequoia system offers a great solution to this SEO dilemma, allowing you to create a text link (which search engines DO see) on the bottom of every page of your site (including your Home Page) using the keywords you chose when creating your Town Page.  Adding each Town Page to this menu will increase real estate internet marketing presence, SEO, and promote ease of use for your customers.

1.    From your ‘CMS’ Tab, select the ‘Menus’ link from the Sub Navigation Bar.

2.    Select the link ‘Menu Items’ from the ‘Town Pages’ row on the Menus List.

3.    In the ‘Menu Items for Town Pages’ drop down that appears, click the ‘Create New’ button.

Create an SEO link for your Town Pages

4.    Creating Your Footer Link:

a.    Menu Text: This is the text that will appear at the bottom of your pages as a hyperlink to your new Town Page.  Make sure the Menu Text you create is one of your keywords, so, in our example, the Footer link would say ‘Fenway Apartments’.

b.    Page: This is where you select the page you want this link to go to.  This is why we find it helpful to include the words ‘Town Page’ in the name of the Town Pages you create.

c.    External Link: Only use this if you want to create a Footer Navigation Link to a page outside of your website, such as to an affiliated site, instead of an internal link.

Menu Items for New Town Page

d.    Click the ‘Create’ button.

You're DONE!  Your new Town Page now appears in the ‘Town Page Footer Navigation’ Menu, and in the footer of your website.

You can rearrange your Town Pages from this footer menu

Once you create multiple Town Pages, you can change the order in which they appear in the footer navigation by click and dragging the menu item up or down by the green arrows icon to the right on this screen.  Below is an example of what a hyperlink for your new Town Page will look like in your Home Page footer.

An example of a new Town Page on a website Home Page

Now all the valuable content your wrote for your users and search engines is just 1 click from your Home Page, helping you begin to rank higher in organic search engine results for the keywords you are targeting!

Boston Logic offers various SEO and Social Media Services if you’d rather focus on your clients instead of your website!  Feel free to contact me with any questions or for more information about our services!

by Angela

Posted on July 22, 2010 Filed Under custom real estate website, Help, New Features on Our Websites for Realtors, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, Realtor Web Design, realtor website marketing, Realtor Website Template, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | Leave a Comment

Importing Leads to Your New Site With the Logic Leads System

Our goal here at Boston Logic is to help you deliver an exceptional real estate website that  looks great, saves you time, and helps you close more deals. With the much-anticipated launch of recent real estate agent sites, we wanted to reach out to those users and develop some helpful blog posts to hit the ground running with their new real estate website design.

Sequoia Real Estate Website UserGuide

This post discusses how to import your existing leads into your site- if you haven't done so already. When logged into your new site, you can also reference our User Guide (see image) which is located on the right-hand side of your dashboard to help you get answers to some of the most frequently asked questions about your real estate platform. We have also created a very thorough walk through demo video on Lead Management.

Getting your leads into your website and leveraging your LogicLeads system will help you get more referrals from your clients and close deals!

Follow these steps to upload your leads:

1) To upload leads, select the Import Leads sub-item under your Lead Management tab.

Lead Management Tab of Sequoia Real Estate Website

2) Next, download the Batch User Template file by clicking the link to download. Once you have entered your lead data, simply upload the file by clicking the "Browse" button, locating the file, and clicking Import Users. The file must be less than 1KB.

Import Your Leads with the Import Users Button

3) After you have uploaded your leads you can manage them under the My Leads sub-item.

4) By viewing a lead's detailed information you can check out their favorite properties and searches, site activity, and tool usage.

5) As a real estate agent user, you can also update a lead's contact information and sales info, and add follow-up dates and contact events to keep your lead's information up to date.

6) One of our favorite features offered to leads is Daily Email Updates. Both the lead and Agent can set these up - Agents can do so by simply selecting "Email Updates" under the leads' detailed information.

Lead Email Updates for Realtors

7) Email updates can be set up for both sales and rentals. An agent can also choose  to send out an updated search to their lead by clicking the New Daily Search link under the Email Updates tab on the lead's detailed information view.

Like what you see and want to get in on the real estate website action? Contact Boston Logic to get started on your very own agent real estate web site today!

by Katrina

Posted on July 19, 2010 Filed Under broker web design, custom real estate website, Help, New Features on Our Websites for Realtors, Real Estate Agent Website Design, Real Estate Website Design, real estate website designer, Realtor Web Design, realtor website hosting, realtor website marketing, Realtor Website Template, realty web design, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | Leave a Comment

Agent Websites Now Available on the Sequoia Platform! 7/16/2010

For Boston Logic's Agent Sites, we employ the same industry leading technology as found behind our broker web design office sites - in addition to enhance personal real estate online marketing features.

Until now, Boston Logic did not offer a cost-effective solution for Real Estate agents who wanted to have their own personally branded, custom real estate website. Well, so many individual agents asked us to create such a product, that we couldn't say no any longer!

AgentLike our sites for Real Estate Offices, Agent Sites are designed to help you rank in the search engines, leverage social media, produce more traffic, and convert more of that traffic into leads. The difference is ownership - Agent Sites not only work seamlessly with the LogicLeads system of your company's Sequoia site, they can generate their own unique leads which go directly to the agent who owns the site.  Aggregating leads from your Agent Site and your office's Sequoia site will increase the amount of business going directly to you.

Of course, Agent Sites have all New Sequoia Features of the best-in-class features that make Sequoia the leading platform in Real Estate agent website design: branded site designs with an unlimited number of pages, advanced lead management, unlimited editable lead capture forms, MLS property search with Google maps, extensive interactive user tools, rental search, and much, much more.

Our websites for Realtors offices consistently produce leads, traffic, and search engine ranking. Positioned at the cutting edge of online marketing and technology, Sequoia sites support next generation marketing campaigns, work seamlessly with social media sites like Facebook, Twitter, and LinkedIn, and give offices the edge over their competition. Now individual agents can tap into the power of the best software platform in the industry - by using Sequoia Agent Sites.

Explore the power of your personal brand and the unlimited lead generation potential the web has to offer. To find out more about Agent Sites and the Sequoia platform: web design for realtors, contact Boston Logic today.

by admin

Posted on July 16, 2010 Filed Under broker web design, custom real estate website, property web design, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, real estate website designer, Realtor Web Design, realty web design, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | 5 Comments

New Video Demos for Agent Sites!

Have a question? Boston Logic's most recent development in customer service: demo videos of website features now available on YouTube!

In addition to being hard at work launching and youtube_icon.jpgmaintaining new websites for realtors, we have also been devising more creative ways to enhance our customer service. With the recent launch of an increasing amount of Agent sites on our real estate agent website design platform, we wanted to create a more in-depth and efficient way to address questions on the basic functionality of our websites. Now you can watch a demo at your convenience, actually see the answer, and follow along on your own computer!

We have three real estate website walk-throughs now available on Boston Logic's YouTube Channel. In these videos, we discuss a variety of website topics, including how to incorporate some of the recently launched Sequoia features you have read about onto your websites.

The videos also discuss how to manage your leads, walks you through lead emails, lead search settings, Google settings, and MLS Settings options. It also demonstrates how to activate the additional features like Walkscore, ConstantContact and iContact - and goes over basic website editing with the Content Management System, or CMS. These are also a great resource to refresh knowledge of website editing, especially if you haven't done so in a while!

Watch demos now on the following topics:

Lead Management
Editing Your Website Settings
Using CMS to Edit your Website

by admin

Posted on July 12, 2010 Filed Under Real Estate Agent Website Design, Real Estate Website Design, Realtor Web Design, Sequioa Real Estate Website Design, websites for realtors | Leave a Comment

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