Client Testimonial: Ryan Shilow
We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!
“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.
I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.
Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”
- Ryan Shilow, Broker for RE Shilow Realty
Contact Boston Logic to get started on your own real estate website!
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Posted on February 3, 2011 Filed Under Boston Logic, Client Testimonials, New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, What's New | 1 Comment
Creating Your First Sequoia Blog Post
The directions below are to assist you in creating your first blog post in a standard Sequoia Blog. If you chose to upgrade to a WordPress blog, you should refer to the Creating Your First WordPress Blog directions instead.
To create a Blog Post on your Sequoia website, you must first log into your new Sequoia website as a user that has been designated as a Blogger. If you are not a Blogger but would like to be, contact your office administrator to add you as a Blogger, or contact Boston Logic for support.
Once you log into the website as a Blogger, you will automatically be directed to the back end of the website, as usual.
Sample Sequoia 'Back End' Dashboard
However, to access the Sequoia blog, you will need return to the front end of the website. There will be a Home or Homepage link somewhere on the back end, usually either at the bottom or the top of the page. It will look similar to the image below:
Click the 'Home' Button to Return to the 'Front End' of the Website
When you return to the front end of the website, enter the blog like a reader would by clicking on the ‘Blog’ button from the Top Navigation Bar.
Click the 'Blog' Button on the Home Page to Visit the Blog
After you have clicked ‘Blog’, you will be brought to the main landing page of the blog that contains all the Published blog posts in chronological order. (If this is the first blog post, you won't see any posts listed yet).
At the top of the page, you will see a small orange icon and links to your Blog’s RSS and ATOM Feeds, which allows people to subscribe to your blog and receive notices when new posts are published.
Your Sequoia Blog’s RSS and ATOM Feeds
Below this Blog RSS Feed | ATOM Feed links, there will be a text link that says ‘Create Post.’ You will only be able to see this if you are logged in as a blogger for the website.
Click 'Create Post' to Start a New Blog
Once you click on ‘Create Post’ you will be brought back to the edit screen of the blog, which looks a lot like the back end of your Sequoia website. You will be able to add and edit your blog posts from this edit screen.
When you enter your blog Title, it will automatically generate a URL Permalink in the field directly below it.
Please Note: Until you are completely finished composing and editing your post, do not check the “Published” box found right below the Permalink field, or readers will see your blog before you want them to.
Enter and edit the body text of your blog post in the large space provided. Insert images and adjust formatting using the toolbar above the writing space. The buttons function much like the buttons in Microsoft Word. If you're not sure what a button does, hover your mouse over it and a description of the function will appear.
Insert Images & Format Your Blog Using the Toolbar
Be sure to add Categories that relate to your post; these can be found right below the blank space for your text. After a Category is created, it will be saved and available for future blog posts. It is important to categorize your blogs to help users more easily find topics that they would like to read about.
Once you have finished adding your Title, writing your blog, and tagging it with Categories, click the ‘Create Post’ button to preview your blog.
You can click the ‘Edit Post’ link at the bottom of the preview to make more edits to your blog post, or to return to the previous edit screen and check the ‘Publish’ box to post the blog 'live' if you have no further changes.
Edit Your Blog Post by Clicking 'Edit Post' from the Preview Screen
Once you are happy with your blog, you can check off the 'Published' box. Be sure that you click the 'Update Post' button or the blog will still only be saved as a Draft.
Now you're blog is posted and viewable by your audience!
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Posted on January 25, 2011 Filed Under Help, real estate blogging, Real Estate Online Marketing, realtor internet marketing, realtor website marketing, sequoia system | 6 Comments
LogicClassroom Slides: Sequoia’s New CRM
Thanks so much to all who attended our most recent classroom on Tuesday evening on Sequoia's New CRM! If you missed the LogicClassroom, here are the presentation slides.
At the LogicClassroom, we learned that CRM stands for "Customer Relationship Manager", and how important it is for real estate agents and brokers to have a strong CRM system in place to manage their leads. We took a tour of the new CRM dashboard on Sequoia, and delved into just a few of the new components now available, including Event and Task Management. Our sales guy, Pat, demonstrated how brokers can see all leads and agent stats, which can help their brokerage running smoothly.
Logic classroom - Sequoia's New CRM
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Posted on January 13, 2011 Filed Under Blogging, Blogs, Facebook, LogicClassroom, Real Estate Lead Generation, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, Social Media, Webinar, What's New | Leave a Comment
Marketing to Your Facebook Network: 10/18/2010
Facebook: Free To Join & Over 500M Users
Leveraging social media is an important part of any marketing campaign. In past posts we've how to start a profile on Linked In. Now we need to talk about Facebook, the most popular of all social media networks, and how to utilize features and applications to help you reach potential leads and get them to visit your website!
Remember- the average Facebook user has at least 150 friends. Every time a user 'Likes' a Fan Page, or comments on one of your posts or photos- it is syndicated to the News Feeds of ALL their friends; FREE Advertising. This kind of exposure is really expensive to buy!
Unleash the power of Social Media Marketing! Become involved with your Fans, and be pleasantly surprised by the results!
Fan Pages vs. Personal Profiles vs. Groups
If you are part of a brokerage firm, the firm may already have a Facebook Fan Page (if they don't, tell them they should!), and you most likely already have a Personal Profile you use to connect with friends and family. But have you created a Fan Page for yourself as a real estate agent?
Using a Fan Page to market yourself on Facebook instead of (or along with) your Personal Profile has a lot of benefits. People cannot tag a Fan Page in a photo, so don't have to worry about clients seeing embarrassing photos of you posted by your family or friends. Potential clients will feel more comfortable 'Liking' a Fan Page than they would 'Becoming a Friend'. It also projects a more professional image than simply using your Personal Profile to network.
Of course you should 'Suggest' your Fan page to all your current friends, and ask them to do the same to increase your fan base!
You can always 'Friend Request' Fans that comment or interact with your Page, or once you've had a real-life interaction with them, or you're comfortable with them, etc. 'Sharing' posts from your Fan Page onto your Personal Page is a great way to encourage others to 'Share' (aka syndicate) your posts as well.
As for Groups- DON'T start a group for your company or yourself. Groups are intended for groups of people who share similar interests to meet and plan events, etc. A good way to utilize Facebook Groups would be to start one for your niche, like a 'Boston Student Apartments' Group, or a 'Boston Luxury Living' Group to try to meet new potential leads. Be creative, and be active.
Creating Your Own Fan Page
Creating a Fan Page is easy! You need to have a Person Profile to become an Administrator of the Fan Page; every Page needs at least 1 Admin.
1. From your 'Home' Page of your Personal Profile, select the 'Ads and Pages' menu below your thumbnail photo.
2. From the 'Pages You Admin' screen, click the '+Create Page' button at the top right corner of the page.
3. Create an 'Official Page' for a 'Local Business', select 'Real Estate' from the drop-down menu, Name your Page, and check the box stating you are the official representative of this business. Then click 'Create Official Page'.
Once you've created a page you can begin by filling out your Information Tab, suggesting your friends and family become Fans by 'Liking' your Page (click the 'Suggest to Friends' link below your Fan Page Profile Image), and uploading Photos!
You Can Also:
Start Conversations on Your Discussions Tab with your Fans (aka Potential Leads) to learn about their needs and wants and answer questions they may have about certain neighborhoods or buildings, etc.
Create and Market Events like Open Houses on your Events Tab, and invite your Fans as well as your friends from your Personal Profile- the best of both worlds!
Create Photo Albums for Featured Properties and add links back to the property listing your website (very important for SEO purposes). Create Photo Albums for Events you host, charity work you do, etc.
Syndicate your Blog to Your Fan Page. Setting up an RSS feed from your blog to your Fan Page is a great way to get people noticing and reading your blog! We recommend using the Networked Blogs application, because it will automatically syndicate to your Wall and your Fans' News Feeds whenever you create a new blog post, and it will also catalog your blog posts on a Blog Tab so fans can easily locate and browse your blog right on your Facebook Page!
Add Property Searches to Your Fan Page. Contact Boston Logic for help with adding a Property Search Tab that is linked to the MLS searches on your new Agent Site, and installing 'Like' buttons on your Agent Site and blog.
Add 'Like' Buttons to Your Website and Blog. This is a little tricky and requires some programming knowledge to install properly. Read our blog about why these new 'Like' Buttons are great for your business and contact us for help getting them installed!
Add Links to Your Profiles to Your Website and Blog. You should also link to your social media profiles from your website and blog so people can easily connect with you more easily. The Sequoia System makes adding a Facebook, Twitter, or LinkedIn logo in your website footer as easy as filling out a field on a form. Read our Q&A Tuesday blog about Easy SEO on the Sequoia System to learn more.
Build and Maintain Your Network. Make sure to continue to build your connections. Take 15 minutes out of your day to comment on your Fans' and Friends' posts. Join/ create a few groups and participate in online discussions. All of this online activity will help others gain interest in you and your business, as well as increase hits to your website!
More Resources:
If you'd like more information about Fan Pages, you can visit our blog to view a slideshow from a recent LogicClassroom we hosted about Keeping Up with Facebook; how to leveraging Facebook for your business, including more detailed instructions on how to create a Fan Page and the latest changes to the Facebook Privacy Settings for Personal Profiles (to help ensure your clients aren't seeing your private information!)
To learn more about protecting your online presence and social media liabilities, read our blog on Taking the Social Media Plunge.
For some help working through your writer's block, read our blog on Ideas for Real Estate Blogs.
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Posted on October 18, 2010 Filed Under Help, real estate blogging, Real Estate Online Marketing, realtor internet marketing, realtor website marketing, SEO and Social Media, sequoia system | 1 Comment
Logic Classroom Presentation | Blogging 2.0
If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!
"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!
We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!
We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!
We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!
There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!
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Posted on October 13, 2010 Filed Under Blogging, Blogging Classes, Blogs, Email Marketing, Facebook, Lead Capture, Lead Generation, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Optimization, Real Estate SEO, Real Estate Websites, Search Engine Marketing, SEO Strategy, Social Media, Twitter, Webinar, Wordpress Blog, Yelp | 1 Comment
Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010
For today's installment of Q&A Tuesday, where we discuss Frequently Asked Questions we receive from clients or potential clients regarding our Sequoia real estate website platform, I thought it would be a good idea to talk about website optimization. We are constantly being asked about search engine optimization and how our Sequoia websites can help our clients in their search engine marketing efforts.
Here at Boston Logic, we realize the importance of search engine marketing and optimization for your real estate business. Search engines are the way most people find information and services they want- and if your website is not optimized, it is less likely that potential clients will find you.
Even if you've never heard of Search Engine Optimization, a Sequoia website will make optimizing your web presence easy!
Q: How will switching to a Sequoia website help me with SEO?
A: The Sequoia platform was designed specifically with search engine optimization in mind! Sequoia is a cutting edge website platform that integrates the most advanced real estate website features enabling leading-edge marketing campaigns- and we're constantly improving it! Whenever there is a Sequoia system upgrade, your site is upgraded automatically, so your website will always be using the best technology in the real estate industry.
Q: I don't understand SEO. Will I still be able to benefit from the SEO features of a Sequoia website?
A: Yes! With a Sequoia website, adding important Meta Data (such as Page Titles, Page Descriptions, and Keyword Tags) to your website pages and creating custom URLs (essential elements of a well-optimized page) are as easy as filling out a field on a form! You don't have to be an SEO specialist or know HTML to improve your search engine ranking! Simply fill out the fields provided as you create your pages!
Adding Essential SEO Elements is EASY!
Q: Is there support available if I need help with my SEO?
A: Yes! Your Sequoia website comes with a very informative Users Guide tab you can access from your Admin dashboard. We are constantly adding easy-to-follow demos and step-by-step instructions to the Help Section of this blog, and articles on SEO best practices on our blog at RealEstateSEO1.com.
Here are a few suggested links to help get you started:
Optimize Your Site to Get More Traffic and Leads
Q: I heard that using Social Media could help my SEO; how do Sequoia websites integrate with popular social sites?
A: You heard correctly! Utilizing social media sharing and social media websites are integral parts of any good search engine marketing strategy. We are constantly upgrading our system to keep up with social media trends.
Sequoia websites also give you the ability to add Facebook, Twitter, and LinkedIn icons to your website's footer that link to your profile pages on these social media sites. Setup is easy! Simply copy and paste the URL of your profile page into the 'Social Media' fields on your 'Configuration' tab from your Admin dashboard, click 'Save' and your icon links appear automatically!
The more ways you give potential clients to connect with you, the better! We can also help you set up MLS and rental property searches on your Facebook Fan Page that connect to the property searches on your website, and help you set up an RSS feed from your blog to your social media profiles!
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Posted on October 5, 2010 Filed Under broker web design, New Features on Our Websites for Realtors, Q & A, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, real estate website designer, realtor internet marketing, Realtor Web Design, realtor website marketing, realty web design, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | 1 Comment
Logic Classroom | Understanding Long Tail Keywords
If you missed last night's LogicClassroom on Understanding Long Tail Keywords, please enjoy the slideshow from our presentation.
In this classroom we discussed the difference between generic 'Head' keywords and 'Long Tail' keywords, and what they mean for your Search Engine Optimization.
We talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.
We also covered the basics of what a good SEO Keyword Strategy should include, and how to monitor and adjust your campaign as you go!
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Posted on September 15, 2010 Filed Under Blogging, Boston Logic, Lead Capture, Lead Generation, LogicClassroom, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Marketing, Real Estate Search Engine Optimization, Real Estate SEO, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization Classes, SEM, SEO Strategy, Webinar | Leave a Comment
Drive more traffic to your real estate website with your Sequoia Blog! 9/2/2010
Why Blog?
Blogging is an important aspect of establishing a web presence for you and your website. Not only does it pump your real estate website design with keyword rich content that allows leads to find you through search engines, but it also helps you establish your brand identity and can color your business with a personal touch.
You'll now be writing for potential clients and people interested in real estate, so think about topics that you think they could find useful, or what you'd like to read about. For real estate SEO purposes, it is also helpful to center most of your blog posts around some of your keywords that you've identified with your real estate website.
Lastly, blogging is about being active. Read other blogs within your industry, have guest bloggers, and comment frequently. You'll be surprised how these things can increase your website traffic, and how you will become part of an online community!
Outlined below are some of the basics of your blog's toolbar. Feel free to experiment and explore other tools and capabilities that your blog has!
If you don't already have a blog integrated with your website, contact us and we can set you up with one for only $20 per month!
1. Log in to your website, this will give you the ability to create, edit and delete blogs.
2. Go to Settings > Bloggers in the backend to add the users you would like to have blogging capability
3. To blog, stay logged into your system and go to your blog (www.yourdomain.com/posts)
4. As a blogger, a link will be available at the top of your blog to "Create Post"
6. In the large white section, you will type your blog text.
7. To insert a link into the text of your post, simply highlight the selected text you'd like the link to be. Next, click the globe with the chain (i.e., "link") icon in the toolbar, and a window will pop up and prompt you to enter the URL for link. You can type this out or copy and paste it.
8. To insert an image, click on the yellow icon with the mountain in the foreground. From here, an "Image Properties" window will pop up.
b. Click "Browse", then select the image you'd like to insert into your blog post.
c. Your image is now uploaded to the server. Locate the file name in the list of images, click it, and hit "Upload".
d. Your image is uploaded into the "Image Properties" window. Click "OK", and your image is now inserted into your blog post!
9. You can also adjust the size of the image by double clicking it, and then clicking on any of the corners (which should have a white square) to drag your image to the desired size.
10. To change the image's alignment, (centering an image is recommended) click the image, then click any of the 3 alignment options on the toolbar.
These are the basics of your blog's toolbar. Feel free to experiment and explore other tools and capabilities that your blog has!
Okay, so you have a blog and are ready to start writing: now what do you write about? Or maybe you have been blogging for a while but now you are stumped? Here are some suggestions to get you started!
· Featured property listings. This is a great way to hand-select and talk more about certain apartments that you have, and potential leads love reading additional info on a listing.
· Attend a real estate conference or networking event and write about your experience
· Write a book review that can provide relevant insight to the real estate industry
· Browse through real estate blogs that you find interesting, and think about how you can take the aspects that you like and make them your own.
You can also visit our real estate SEO blog to read more about real estate blog post suggestions. And browse through real estate blogs that you find interesting, and think about how you can take the aspects that you like and make them your own.
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Posted on September 2, 2010 Filed Under Help, Real Estate Website Design, Realtor Web Design, websites for realtors | 1 Comment
Optimize Your Website to Get More Traffic & Leads with These Tips!
Search-Engine Friendly Sites Get More Leads
If you have your own website and blog, or have been tasked with maintaining your company's website and blog, you should understand the importance of Search Engine Optimization (SEO). SEO is the process in which you attempt to increase your search engine 'ranking' (how high in search engine results your website appears) for a given search term or 'keyword', when your potential customers search the products or services you offer in Google or other major search engines. The higher in the search results you appear, the more visitors your site will get. The more visitors you get, the more opportunities you have to convert those leads into clients!
SEO is an ongoing process with many facets and levels of complexity. You do not need to be an SEO specialist, however, to start optimizing your website and increasing your search engine ranking! If you are a Boston Logic client with a One System website or a new Sequoia website, you're in luck because we've designed our sites to make it easy for you to populate and optimize your own website pages and blog posts. This blog covers the basic techniques we recommend using to get your SEO Campaign started!
For an additional overview of the SEO process, check out David Friedman's blog post from our Real Estate SEO blog in which he describes the overarching "stages" of SEO and discusses why SEO is important to your website.
It may also be helpful to check back on our Real Estate SEO Blog frequently for more tips on optimizing your website!
How to Optimize Your Website
Pick Your Keywords
These are the words your customers are typing into Google to find you. So take a moment to try to think like your target demographic; what words would they choose to type into Google or another search engine and ideally find your website? Some examples might be 'cheap Boston apartment' or 'Allston homes'. You can use online keyword tools to help you determine the difficulty and popularity of your potential keywords, and to help you to develop more ideas. Once you've selected your 10-20 appropriate keywords, make a list and reference it frequently while blogging and populating your website pages with content.
Optimize Your Web Pages
Now that you have chosen your keywords, you have to optimize your website pages. Ideally, you'll focus on a few closely-related keywords on each page of your website. The keyword(s) you selected should be strategically placed within your pages to increase your search engine ranking, but be careful not to over-stuff the pages to the point of annoying a reader. Try to fit your keywords in as naturally as possible. Here are some the more effective ways to use keywords:
1. Keywords in Page's URL. For example:
www.bostonlogic.com/blog/2010/07/real-estate-web-design/
2. Keywords in Title Tags. This is what visitors will see in the top of the browser tab, so make sure it is spelled correctly and has proper capitalization.
For example:
'<title>Real Estate Web Site Design with Boston Logic | Boston Logic - Marketing Blog</title>'
3. Keywords in Page Meta Descriptions. Your page descriptions appear below your Title Tag in search engine results. They need to be interesting enough to get people to click on your link and include your keywords where possible. Notice in the example above, Google 'bolds' the keywords in the description that match the search terms used.
4. Keywords in Page Headings or Heading Tags. Much like you read a newspaper (or this email) headings and sub-headings help readers and search engines quickly skim the content of a page to see what each section is about. In general, 'H1' Tags are thought to be the most relevant to search engines.
5. Keywords in Page Text. Each page should be fairly targeted to each keyword or group of keywords you are targeting. So, if your keywords are 'Allston apartments' and 'Allston MA rentals' you should find a way to creatively include these terms a few times within the text of the page.
6. Keywords in Bold. (e.g. [strong]) Making your keywords bold will help readers easily see where in the page the words they are looking for are mentioned, and search engines will place more emphasis on these words, too. Just be sure not to over-do it, because it will scare them both away!
7. Keywords as Links. Your keyword links can be internal or external. Internal links provide visitors easy access to related content; in the previous example, you may want to link to 'Allston condos' from your 'Allston apartments' page. External links should be used to cite sources and you should only link to credible website, not link farms or 'Spam' sites.
8. Keywords in Images. Search engines can't see photos. The only way to ensure they do is by giving the images a relevant name, description, and tags. An image file with the name 'image123.jpeg' won't do anything for your SEO, whereas an image with the name 'Allston_apartment_bathroom.jpeg' is much more informative.
9. Keywords in Meta Tags. It is important that these tags contain your keywords, as search engines use tags to determine your website's relevant content when a potential lead searches for your services.
Optimize EVERY Blog Post
Blogs are great places to optimize, as they are always producing new relevant content, and can drive traffic to your website. (Read Ashley's blog about Ideas for Real Estate Blogs if you're experiencing writer's-block!)
1. Keywords in All of the Above! Just like any other web page, you should try to focus each blog post on a specific topic and target a specific keyword or group of keywords for each blog post- and incorporate those keywords into the post URL, title, description, text, etc.
2. Keywords as Categories. Blog add another level of SEO potential with categories. Categories are for grouping relevant blog posts together so they are easier for visitors (and search engines) to find. For example, 'Allston condos', 'Allston homes', and 'Allston apartments' could all be different categories you organize your blog posts into.
When ranking your website or blog, search engines use various algorithms that constantly change to determine your ranking. However, some of the most important and common factors are the age of the URL (how long have you owned the domain?), internal links, outbound links to other relevant sites, links to your blog from other sites, relevant content (i.e, keywords), and the number of posts. So make sure to promote your blog, and to blog consistently. We recommend posting at least 1-2 times per week, as search engines will start to really pay attention to you after your first 100 posts.
Keep Track with Google Analytics & Webmaster Tools
Now that you've put in all the work, monitor your progress! We recommend keeping track of keyword rankings each month to check for progress. By checking Google Analytics frequently, you can see what posts are popular, where your traffic is coming from, what keywords users are searching and which words are landing them on your site, and much more!
Haven't installed Google Analytics yet? Don't worry! Read our step-by-step blog breaking down the Google Analytics installation process, and how to interpret the Analytics numbers and results.
Boston Logic is here to assist you in your website's success! If you need a refresher-course on how to populate your new Sequoia website, watch this helpful demo video by Katrina on the Boston Logic YouTube Channel. As always, you can also Contact Boston Logic's Support Team at any time for assistance.
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Posted on July 23, 2010 Filed Under Help, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, realtor internet marketing, realtor website marketing, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, websites for realtors | 4 Comments
LogicClassroom Session 2 – Learning How to Blog Effectively For Your Company
Once again we had a number of attendees both on the phone and in our office for our second session of LogicClassroom. This session was a focus on how to turn a blog into a traffic and lead generation tool for your company. We explored how blogs work, how to start conversations with your readers, and how blog content can be syndicated to social media platforms like Facebook, LinkedIn, and Twitter.
Don't worry if you missed the second session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to start with the basics and then get to the good stuff.
Please view the presentation on effective blogging below. Enjoy!
Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following.
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Posted on December 9, 2009 Filed Under Blogging, Blogs, Facebook, Google Analytics, Lead Capture, Lead Generation, Linked In, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, Search Engine Marketing, SEO Strategy, Sequoia Real Estate Solutions, Social Media, Social Media Classes, Social Media for Business, Twitter, Website Design, Wordpress Blog | 1 Comment
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