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Client Testimonial: Ryan Shilow

We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

Learn the New Sequoia CRM! Sign up for 1/11 LogicClassroom NOW!

Boston Logic will be teaching an in-depth LogicClassroom on the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites.

Join us to learn how to utilize the new features and CRM functionality of LogicLeads to help you convert leads into deals! The LogicLeads system is the most effective way to stay organized, manage your time, and monitor your pipeline- and we've just made it more powerful and even easier to use!

We'll be discussing the new components of the CRM, launched just a few weeks ago - including Task Creation and Management, Lead Management, Event Creation, and more in this 30-minute class.

We recommend any clients currently using the Sequoia system attend this LogicClassroom on Tuesday, January 11th at 5pm.

Don't have a Sequoia real estate website by Boston Logic? This class is your chance to see how easy the Sequoia Dashboard is to navigate and to see a live demo of an exciting component of the software and all of its capabilities!

This LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, to more effectively captures and manage leads. Don't miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar. The class begins at 5pm on January 11th. Don't be late!

To register for the event, please contact Angela at 617.266.9166 or by email at adavis@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Feature Development Profiles on your Real Estate Website for More Leads & to Gain SEO Ranking! 1/4/2011

Development Profile Pages: Great for SEO!

Today, realtors know that new construction fetches a higher sale value. That's why so many of our clients want to feature condo developments, subdivisions, and high rise buildings on their site. So Boston Logic has developed a software component to help agents do just that!

Development profiles allow you to create attractive pages on your site packed with details on developments in your real estate market. Our software then populates these pages with the data that you've entered and we supplement with listings within the development pulled from your MLS.

Add the developments component for only $25/month, or for $250 per year!

Already have development pages on your real estate web site? Great! Follow the steps below to utilize this great feature on your real estate website design for both your leads, and for your SEO ranking in your real estate website marketing campaign!

Adding Development Profiles To Your Real Estate Website

1. Click the "Developments" sub item under the CMS tab
2. Click "Addresses" to the right of the development's name in the list
3. Click "Create New" in the top right of the address editing view
4. Enter address info and click "Create"

You can enter as many addresses as you like for the development; the more addresses you enter, the more search results will be generated by MLS. For example, you can enter "Tremont Street", "Tremont St.", "Tremont St", etc.

Addresses can be edited or deleted at any time by clicking on "Addresses" next to the development's name on the list and then clicking either "Edit" or "Delete".

To add pictures to a Development:

Click CMS - then Developments - then Pictures

1. Click the "Development" sub item under the CMS tab

2. Click "Pictures" next to the appropriate development's name on the list

3. Click "Create New" on the top right corner of the Pictures view

4. Click "Browse" to find the image on your hard drive

5. Enter a description for the image, if desired

6. Click "Create" to add the image to your development's page

To add Floor Plans or Listing Sheets to a Development:

CMS - Developments - Floor Plan

1. Click the "Developments" sub item under the CMS tab
2. Click either "Floor Plans" or "Listing Sheets" next to the appropriate developments' name on the list
3. Click "Create New" on the top right corner of the view
4. Title the document if desired, and click "Browse" to find the file on your hard drive (NOTE: These files must be in PDF format)
5. Click "Create" to add the document to your Development's page.

Questions? Contact us!

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

If you are a Boston Logic client, you’ve seen the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites. The LogicLeads system is the most effective way to stay organized, plan your time, and keep an eye on your pipeline. Now, we've upgraded the system to include CRM functionality that will help you convert leads into deals!

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Tory Row Real Estate came to Boston Logic looking for an upgrade. They added themselves to the long list of real estate firms who have taken advantage of our Modified Theme realty web design package for the Sequoia platform.

Starting with one of our standard property web design themes, our team worked with Tory Row Real Estate through several rounds of revision to get them the site they wanted. The result, with minimal investment, Tory Row now has a uniquely branded real estate website.

The new Tory Row Real Estate site is clean and modern, and gives users easy access to the many tools that make the Sequoia platform the best in the industry.

By far our most popular design package, the Modified Theme lets you alter one of our standard themes through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, and many more elements that can be changed to suit your needs and brand identity.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site unique and targeted at your specific audience.

Tory Row Real Estate is a leader in Cambridge apartment rentals, with a further specialization in apartment and home rentals in the surrounding areas of Arlington and Somerville.

Improve Your Website's Presence with Online Directory Listings! 11/18/2010

The Importance of Online Directories

The goal of directory submission is to increase your real estate website's online presence, and thus, your sales. Links play a major role in determining your ranking position on Search Engines.

Obtaining inbound links in quantity and quality can immensely influence your search engine rankings. One simple way to obtain inbound links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Directory submissions are an important part of a great real estate online marketing and website optimization strategy. Read more to understand how directories work, and to get started with your site submissions through Google Places and Yelp!

Why Submit To Online Directories?

Inbound Linking. Directories are a great way to accumulate valuable inbound links, build credibility for your company by increasing your online presence, and boost your real estate website design's visibility.

Increase Search Engine Ranking. Search Engines consistently consume information on these directories because the directory links are already established and considered a reliable source of information.

Increased Traffic. Major web directories are well ranked on search engines, so they attract lots of traffic on search engine results pages. Many users also go directly to these directories rather than search engines because it is easier to locate specific businesses due to all businesses being listed under appropriate categories.

Relevant Traffic. You will get highly relevant traffic, as users click on your business under the appropriate category or sub-category are actively seeking your products or services.

Get Started: Free Listings with Google Places and Yelp!

Google Places

Each business listing on Google is in fact a giant 'cluster' of information that Google gets from a few different places: Yellow Pages, for example, as well as other third-party providers.

However, the basic information that you submi t through Google Places is the information that Google trusts the most. This means that it will appear instead of any basic information that Google receives from anywhere else.

To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number when you sign up.

You can add other information to your listing too, including a description of your business, as well as photos, client reviews, or information about hours and parking costs. All of this information will also appear above similar information from other providers. Click here for more information on how to sign up for and enhance your Google Places Listing.

Yelp!

Yelp allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers. Simply put, it's word of mouth-- amplified. Boston Logic also wrote a great Yelp! blog post on how Yelp works and it's benefits, so make sure to check it out!

Some Stats and Features: Over 38 million people visited Yelp in August 2010 to make spending decisions. To help business owners get the most out of their online presence, Yelp offers a suite of FREE tools for business owners.

Communicate with your customers-- privately and publicly
Track how many people view your business page
Add photos, a detailed business description, up-to-date information, history, and specialties
Announce special offers and upcoming events
Recommend other businesses

Click here to Join the conversation about your business with your Free Yelp listing. Click here to Join the conversation about your business with your Free Yelp listing.

Your Turn: Do Your Homework!

Specific directories target only those websites based on a particular subject or field. No matter what your real estate business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience.

You can submit to some directories for free while others charge a listing fee. Look for directories relevant to your website and industry and submit to them.

Good Luck!

Boston Logic Attends Networking Events, October 2010

October was a busy month here at Boston Logic! We attended three large real estate conferences in October: the RE/MAX Fall Rally in Providence, the Inman Agent Reboot in Boston, and the Massachusetts Association of Realtors (MAR) Conference in Worcester.

The RE/MAX Fall Rally took place on October 6th in Providence, Rhode Island. What started as an early trip to set up at 7:00 a.m. became a great experience to reach out and talk to new client prospects. There was great discussion specifically around our Agent Sites, which are personalized web sites for individual agents on our Sequoia real estate website design platform.

We also talked about the importance of Search Engine Optimization, or SEO. We then attended the Inman Agent Reboot event which took place right in our backyard at the Hynes Convention Center in Boston. The conference was a full day event educating real estate agents on the importance of having a web presence, engaging with social media and SEO best practices. It was a great platform to discuss our offerings and specialties in real estate web design and marketing.

Our last conference this past month was the MAR Conference in Worcester, MA. Wielding sleek new company signage, Boston Logic set up for a great day of stimulating discussions on real estate and website design best practices. The trade show took place October 19th-20th, and attracted agents and brokers from all over Massachusetts. Additionally, Boston Logic President David Friedman gave a dynamic, in-depth presentation about Social Media for real estate marketing, and how you can use it to grow your business.

Interested in getting involved in the latest real estate marketing media, or are interested in strengthening your web presence with a new robust real estate website? Contact us today!

New MLS Databases Now Integrated with Sequoia: LINK and LINKMV 10/26/2010

Two new Multiple Listing Service databases integrated with Sequoia to offer our clients complete coverage for Massachusetts.

We've recently integrated the listing databases of LINK and LINK MV (Martha's Vineyard) to offer our Sequoia clients complete MLS coverage across the Massachusetts coast and islands. We now cover all of Mass, with LINK, LINK MV, the Cape Cod & Islands MLS, and MLS PIN all serving our clients and their customers - and will soon welcome the addition of the Rhode Island Statewide MLS to better serve our clients in the Ocean State.

We are constantly increasing our MLS coverage in order to serve as many customers as possible - and as an added benefit, allowing customers with multiple MLS ID's to show off and give their customers access to all of their listings in all of their MLS's. Now our southern Massachusetts clients can feature their listings from the South Shore, the Cape and Islands, and beyond - all on the same Sequoia real estate website design.

To learn more about the Sequoia platform and how we can make your new custom real estate website look great and perform better than you ever thought possible, call or email us today! We'll be happy to talk, or to give you a live demonstration of the technology that makes Sequoia the best real estate software platform on the market today.

LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Enhance your knowledge and expand your understanding of real estate internet marketing with our latest LogicClassroom on Blogging, 2.0!

Blogs have come a long way since their inception, and are now a necessary aspect of a successful marketing plan for any business website design desiring to create unique web content and reach potential clients and customers on the web. But writing high-quality content is only half the battle!

In this concise, 1/2 hour, FREE LogicClassroom, we will cover what Bloggers need to know in order to integrate and syndicate their content to stay current with the Web 2.0 world. We will cover the basics about Blogging Best Practices, methods of syndication, and will teach you how get the great blogs that you create noticed!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on October 12th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

New Sequoia Real Estate Website Feature: Type-Ahead Search Forms 8/27/2010

We've recently introduced another great Sequoia broker web design feature - type-ahead search forms!

Now instead of scrolling through lists of towns and neighborhoods when performing a search, setting up email updates, and creating pages with search forms, all you need to do is start typing the name of the town or neighborhood.

Once you do, the system will automatically provide a list of all towns and neighborhoods that match the characters you have entered- for example, typing B-O-S will give you Boston and all Boston neighborhoods. Keep typing to make the list smaller until you see what you want, or just scroll the list and click on the choice you want to make. If you make a mistake while making a page, or want to remove a town or neighborhood, just click the "x" to the upper right of the place name.

This feature gives Sequoia web sites for realtors two great benefits. First is, of course, the ease and simplicity with which users can perform searches, and agents can set up pages. Second, pages with search forms on them now load much faster, since your browser doesn't have to load the list of towns provided by your MLS. Both of these improvements make the user experience of your Sequoia site that much more enjoyable, and will contribute to increased lead traffic.

This is just one of the many features we have recently introduced for the Sequoia platform - part of our ongoing commitment to maintaining Sequoia's position as the highest-quality real estate website platform in the industry.

Read more of Sequoia's Latest Feature Upgrades available on our Websites for Realtors.

Client Testimonial: Ryan Shilow

Related Links:

Learn the New Sequoia CRM! Sign up for 1/11 LogicClassroom NOW!

Related Links:

Feature Development Profiles on your Real Estate Website for More Leads & to Gain SEO Ranking! 1/4/2011

Related Links:

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

Related Links:

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Related Links:

Improve Your Website's Presence with Online Directory Listings! 11/18/2010

Related Links:

Boston Logic Attends Networking Events, October 2010

Related Links:

New MLS Databases Now Integrated with Sequoia: LINK and LINKMV 10/26/2010

Related Links:

LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Related Links:

New Sequoia Real Estate Website Feature: Type-Ahead Search Forms 8/27/2010

Related Links:

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