LogicMaps & Yelp: Friday Feature Focus

LogicMaps can interface with Yelp to help your customers decide where to live!

In our last Friday Feature Focus, we discussed town pages & creating custom search boundaries for searches and town pages. This week, we'll be covering our interactive POI mapping tool, powered by Yelp.

In a standard Sequoia search, properties are shown both in search results and on each property's details page on a Google map, thanks to our proprietary LogicMaps tools. Now, you can go one step further and showcase the advantages and amenities of a location and all it has to offer - by using the rich, dynamic data provided by Yelp!

So what does this mean for you?

We can display local business and POI (Point of Interest) information, constantly updated by real users, right alongside the properties you are searching for. So, as new neighborhood establishments open up and close down, or their products and services (and the opinions of their patrons) change, so will the information on your website.

You can watch a demonstration of our Yelp tool for the Sequoia platform in the video below-

If your Sequoia site doesn't already include this great feature, or you want to learn more about Sequoia, contact our sales team today!

QR Codes for Boston Logic Business Cards

After two wildly successful blog posts on QR codes for real estate on our blog, realestateseo1.com, we started looking into how we could utilize one of the hottest trends in real estate to our advantage.

QR codes are square codes that you can find on advertisements that allow any individual with a smartphone to take an image of the QR code and be sent to a specific landing page designed by the company. These QR codes have been used increasingly among real estate brokers and agents, as these codes are the perfect thing to place on real estate signs or flyers so potential buyers can find out more about a home or agent's listing.

Boston Logic's main clients are real estate agents and brokers, and being in online marketing and website design industry, we know we had to incorporate the possibilities of the QR codes into our own company marketing.

Our talented design team once again came up with great new business cards that not only include QR codes that will deliver smartphone users to a specific landing page on the Boston Logic website, but also incorporate the Boston Logic real estate website product, Sequoia Real Estate Solutions, into the brand of the card. The result is a sleek, double-sided business card that wields the latest in cutting edge technology that our Sequoia product also represents to our clients.

So if you want to invest in the best real estate website technology available, contact Boston Logic today to schedule a demo!

New Sequoia Real Estate Website Launch: Phoenix Realty!

Phoenix Realty Group had Boston Logic build a custom website for their real estate business several years ago, and has worked with us ever since to help build their presence online through real estate SEO. In order to take advantage of all of the cutting edge tools we've created since, Phoenix Realty Group recently opted to transfer their existing design theme to the Sequoia platform.

"It was a pleasure working with Boston Logic. They did a great job of listening to my needs and building my site to perfectly suit my business." - Ken Glass, Principal

Working with Boston Logic over several years, Phoenix Realty Group first built a fully customized website, and also took advantage of our LogicRentals rental inventory management system. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Phoenix Realty Group recently moved their existing design to the Sequoia platform. In addition, they are also now using the RentJuice system, fully integrated with Sequoia to offer rental agencies a managed listing database solution.

Our Mimic Theme design option lets you keep the look and feel of your site intact, while moving onto the best software platform in the real estate industry. For Phoenix Realty Group, this was an obvious choice. The process is smooth and painless, and can typically be accomplished in very little time.

Phoenix Realty Group is a sales, leasing, and property management firm with offices in Allston and Brookline. Their rental-friendly website is easy-to-use and easy on the eyes, featuring key features such as a custom graphical map search interface which allows users to easily find their next great apartment.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

Find All About Boston Logic with Our New Video!

Looking for a new way to appeal to potential customers and those real estate brokers or agents looking to invest in new real estate websites or real estate SEO services, Boston Logic's talented Design Team created the following video to enhance the understanding of what we do here at Boston Logic.

Click the image below to watch the video on YouTube, or check out the embedded video on the BostonLogic.com home page!

The following is an excerpt of the video transcript:

Attention Realtors! Are you tired of spending money online without seeing results?

After years in the real estate business, and working with thousands of Realtors, we know that if you’re watching this video, you’ve either tried to leverage the web and haven’t seen the results you need, or you have yet to make an investment online and you know that now is the time.

At Boston Logic, every product and service we offer is designed to help your real estate business grow and succeed by bringing you more customers and more deals.

At the heart of this mission is the Sequoia platform - the most advanced online marketing and lead management software available for the real estate business! Powerful and easy to use, Sequoia saves you time and money, and helps you work less and earn more! Let’s explore just how we do this.

Our experience has taught us that almost every broker and agent wants and needs the same things to succeed online.

Realtors want:

A great looking website
That ranks in search engines
And generates lots of user traffic and high quality leads.
Better lead management and Customer Relationship Management software -
That’s built for the real estate process from first contact to the closing table.

Realtors need:

A highly interactive MLS search which keeps users coming back to your site
Easy to use Social Media tools
Friendly support and training personnel who are only a call away
AND they want all of this to be easy to use and manage.

Watch the full video to find out more about the Boston Logic Sequoia platform, or contact us to schedule a demo of the Sequoia Software to see what the most cutting-edge real estate website software can do for you!

Warren Residential New Real Estate Site Launch!

The Warren Residential Group has been a Boston Logic customer for many years, and their custom website brought them much success in that time. Looking to build on that success with an eye to the future, the Warren Residential Group recently opted to transfer their existing design theme to the Sequoia platform.

The Warren Residential Group's successful Newbury Street real estate brokerage is a perfect example of how leveraging your Web presence can grow your business exponentially. Working with Boston Logic over several years, the Warren Residential Group first built a fully customized real estate website, taking advantage of every tool available at the time. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Warren recently moved their highly acclaimed design (also by Boston Logic!) to the Sequoia platform.

Our Mimic Theme design option lets you keep your aesthetic, emotional, and financial investment in the look and feel of your site intact, while moving onto the best software platform in the real estate industry. The Warren Residential Group constantly receives amazing positive feedback on the look of their website, so this was an obvious choice for them.

We can talk at length about the power of the Sequoia platform and how it can benefit your business, but this testimonial from The Warren Residential Group sums it up nicely:

"Boston Logic has been a huge part of my company's success. Their technology and design have helped move Warrenre.com to the top of search engine rankings and convert visitors to customers. But, most importantly, they have acted as a part of my team just as if they worked directly for me. They don't just build websites, they help build businesses." - Nick Warren, Broker

The Warren Residential Group is one of Boston's leading full service real estate agencies. Located in the Back Bay, they focus on luxury residential properties in the Boston area and beyond, and their focus on technology and customer service consistently earn them rave reviews from their clients.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

Client Testimonial: New Boston Logic Real Estate Website Sees Results!

We are occasionally fortunate enough to receive glowing client testimonials and feedback about our real estate websites once they go live. In the following testimonial, a client experienced a significant dropped Bounce Rate, and is seeing that his website users and visitors are increasing their Time on Site!

"Dear David,

So as not to let the moment pass, I want to thank everyone involved in the launch and ease of implementation of our new real estate website. We still have a steep learning curve ahead but are enjoying the process.

Boston Logic designs stellar real estate website that produced results!

See the new Boston Logic site at www.mvbuyeragents.com

Statistics a bit hard to gauge in a few days particularly our 2 slowest days of the week. However, our two prime concerns have had a dramatic turnaround in Google Analytics: Bounce rate has dropped 46% to 35% and Average Time on Site increased 187% to 4:53.

Thank you again, and I look forward to years of successful association." Fred, Martha's Vineyard Buyer Agents

Visit the Martha's Vineyard real estate website at www.mvbuyeragents.com to see more of Boston Logic's work and real estate website design and functionality capabilities!

Ready to get started with your own real estate website? Contact Boston Logic today to get started!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

New Sequoia Features: 4/15/2011

1) Property Details Pages Redesign. We’ve completely redesigned our property details pages – the new look is thoroughly modern and sophisticated, and shows off all of the great new tools available to users of the Sequoia system. Among the many upgrades, any attributes for a listing which are left blank in the MLS description are now hidden, so users only see actual, useful information. We’re now using a unified map tool to display not only search results and property details, but also useful data from our Yelp, Education.com, and Walkscore tools as well.

We’ve also added tools to every listing detail that let you share it on either Facebook or Twitter, and we’ve hidden the Schedule a Showing tool for properties with inactive statuses. In addition, property addresses on listing details now include the unit number by default (if the listing is one) to boost the page’s real estate SEO potential!

2) Type-Ahead Search Technology in Sequoia Back-End. On the back end of your Sequoia site, you now have access to the same type-ahead search technology we recently introduced for locations – only now we’ve added this for lead names as well! Rather than scroll through your long list of leads, you can now select leads for actions like messages, tasks, and events by simply starting to type their name and selecting it from the list of suggestions. This not only makes your life easier, but also makes any pages that used to have these drop-down lists on them load much faster.

Also, our tracking of lead’s Last Active dates now rely on a much broader set of criteria in order to give you as much intelligence as possible on your users. Now this date is updated whenever a lead performs almost any action, regardless of whether they are working with sales or rentals listings. This date also now only tracks activity initiated by leads themselves – agents updating lead info no longer gets tracked for these stats.

Get access to these features and more when you sign up for a real estate website from Sequoia: you will also receive automatic site upgrades and additional features whenever we roll them out.

Contact Boston Logic today to get started!

Boston Logic: Stay Ahead of the Curve

It is highly important to note that real estate marketing is a verb—it never stops.
What else doesn’t stop? The internet. It’s always evolving. Never fear, Boston Logic is on the case for your brokerage.

At the recent South By South West (SXSW) conference, a swanky exposition for internet dweebs and geeks like me, Google insider Matt Cutts revealed that Google’s search algorithm—the method by which Google spider’s it’s content for search queries—is changing. Again.

The so-called Panda Algorithm is putting a renewed emphasis not only on content, but on social syndication of content. What does this mean for your brokerage?

Simple: with a website on Boston Logic’s powerful Sequoia Platform, you can easily push your original content, like blogs and listings, out to your social media site. With a few clicks of a button you can let your followers to “Like”, retweet or syndicate that content further. Boston Logic seamlessly integrates the fun experience of social networking page and takes them into the transactional experience of looking for a home on your brokerage’s website. Just like that.

Actually, we anticipated such a shift in the Google social search change. How do you know? Take a look:

Boston Logic can already put a search right into your Facebook Fan page. When performed, you have them right to your site, ready to sign in as a lead. Hello, new customer!

It’s all so seamless and easy. I’m actually one of the least tech savvy people I know, and even I can do it. But even if you still think you can't, Boston Logic has you covered. Our Social Media Accelerator can do it for you. We can syndicate your valuable content to your social media sites, so you can speak to your clients and convert Twitter hashtags into new homeowners!

To find out how to leverage this power to leave your competition behind (or below you) and stay ahead of the curve, you can request a no-pressure demo by emailing Patrick at pberzai@bostonlogic.com.

Make More Money with These Lead Management and Sequoia CRM System Tips!

For those of you utilizing the great Sequoia real estate website platform, here are some helpful tips for using the LogicLeads Real Estate Lead Management and CRM system that will make you more money!

Enter each lead into the system. Regardless of source.
Setup nightly email updates.
Look at the searches your leads have performed, email them some listings and ask if they would like to see any of them.
Create a showing sheet and ask if they’d like to setup a time to see any of these listings.
Schedule tasks to follow up on.

5 Calls in 5 Days

Schedule a task to follow-up with each closed renter for 6 months later to see if they want to rent again (or maybe even buy!)
Ask every renter if they’ve thought about buying.

If "yes"...

Set them up with nightly email updates in the same neighborhood where they want to rent with their buying criteria

Send messages to leads directly from the system

*HINT: Make sure you’ve edited your profile to include a proper email signature!

Search through your lead activity to see who has been using the site and when and follow-up using that intelligence.
Enter each showing and make notes after so you know what each lead needs and / or wants.
Export calendar of events and tasks that you’ve set up.
Use export function to quickly get leads into your Outlook and phone.

Not set up with the best-in-class real estate website software? Contact Boston Logic today to make the investment in your business!

LogicMaps & Yelp: Friday Feature Focus

If your Sequoia site doesn't already include this great feature, or you want to learn more about Sequoia, contact our sales team today!

Related Links:

QR Codes for Boston Logic Business Cards

Related Links:

New Sequoia Real Estate Website Launch: Phoenix Realty!

Related Links:

Find All About Boston Logic with Our New Video!

Related Links:

Warren Residential New Real Estate Site Launch!

Related Links:

Client Testimonial: New Boston Logic Real Estate Website Sees Results!

Related Links:

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Related Links:

New Sequoia Features: 4/15/2011

Related Links:

Boston Logic: Stay Ahead of the Curve

Related Links:

Make More Money with These Lead Management and Sequoia CRM System Tips!

Related Links:

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