Home > Blog > BL Company Blog

New Real Estate Website Launch: Cabot & Company and Client Testimonial!

Boston Logic recently launched a new Sequoia website for an long-time client of ours. After hearing how their leads had increased dramatically since launching the new site, Boston Logic was pleased to receive the following testimonial to our real estate website design work and the overall site functionality.

Cabot and Company New Site Launch!

"As a veteran Boston real estate broker, I have witnessed the real estate industry’s transformation from newspaper ads and 'walk-ins' to an internet-driven profession. Boston Logic has been instrumental in adapting our business to the new world of selling and renting via the internet. The staff is extremely tech savvy and personable, making the difficult transition from old marketing strategies to new ones easier than we could have imagined. I think that the source of this amiable technological expertise starts at the top with David Friedman. David fuses technological brilliance with integrity and a commitment to excellence. Boston Logic has improved our business production as well as our company internet image and I heartily recommend them." - Joseph Palermino, Managing Partner, Cabot & Company, 213 Newbury Street, Boston, MA

To learn more about the Sequoia platform, its capabilities, and to view various design options, contact the Boston Logic sales team today at 617-266-9166.

Read more about the new site launch on the full post at the Sequoia Blog.

Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.Read

New Sequoia Feature Launches: 3/7/2011

While the Sequoia real estate website platform already has the best real estate website features available, read up on the latest in Sequoia feature upgrades for your real estate website!

1) MLS rental listings now show in rentals searches. Our RentJuice clients can now show off rental listings from their MLS in rentals searches! Thanks to recent upgrades to the RentJuice API, Sequoia sites with this component enabled will now show users any MLS rentals that match their search criteria in rentals searches. This can be turned on or off at your discretion in your Settings section.

3) Featured Properties Page Company Listings. You can now choose whether your company’s listings automatically show on your Featured Properties page. Controllable in the Settings section of your Sequoia realtor web design, you can now opt to have all of your listings automatically show up here when listed, or not – for those of you who wish to hand-pick only the best listings to feature!

4) XpressDocs Single-Token Login Tool Integration. For those of you who use XpressDocs for your print advertising needs, we’ve integrated their single-token login tool to the back end of your Sequoia realty web design. Simply enter your XpressDocs account info into your Settings section and your brokers and agents will have access to an XpressDocs login button on their Dashboards, allowing them to access this web-based tool without needing to log in twice!

Not a Sequoia client yet, but like what you see? Contact us to get started on your own real estate website design today, and to have access to all the features above and much more!

LogicClassroom Announcement: Leveraging Sequoia for Success!

Have you noticed the major Sequoia feature upgrades during the past few months? Join us for our next LogicClassroom, where we'll take you on a tour of the most powerful and popular features of the system!

Boston Logic always updates its real estate web site design software to keep real estate brokerages and agents ahead of the online curve. Last December, we launched our new CRM component to track and manage leads and workflow within the Sequoia platform.

We'll take a look at some quick tips for using the CRM component, as well as some time saving, day-to-day tools for interacting with your clients. We'll also take a look at how the information uploaded to the platform could be used to get real time data about how your brokerages is performing, where your leads are coming from, and what is happening to those leads after your agents receive them.

We also launched a new feature for our Content Management System (CMS) called Sidebar Widgets. We'll show you how to use the Sidebar Widgets tool to customize your site even further, giving your users the most comfortable and enjoyable online experience possible.

Learn these handy tips for getting the most out of your Sequoia software from Boston Logic on March 8th at 5pm!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Client Testimonial: Ryan Shilow

We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

Next LogicClassroom Announcement: Email Marketing with Constant Contact

Email marketing is still a staple of any robust real estate online marketing campaign. It is a part of yours?

In this month's LogicClassroom, learn how to fully utilize the potential of email marketing with tools like Constant Contact.

You market your business in every email you send - whether that email is to a hot lead or to a new contact. Knowing this, how can email marketing be used in your business' marketing strategy?

In this month's LogicClassroom, we'll cover:

Email marketing strategies, such as promotions, headlines, and email subject lines
How to increase customer loyalty and enhance client relationships
How to measure and analyze the results of your email marketing campaigns
A brief demonstration of a sample email marketing system, Constant Contact

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on February 8th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

New Sequoia Features and Upgrades! 1/21/2011

The latest Sequoia real estate websites feature releases and site upgrades - if you are a Sequoia client, be sure to check them out on your own website!

We’ve upgraded our system emails in many ways; the most noticeable being the email address and name the emails come from. Now each company’s system emails, such as daily email updates for leads, messages generated by the LogicLeads CRM system, and more will reflect the appropriate company or agent name. Emails to assigned leads will come from the agent, with their email address and name in the “From” fields in the message. Unassigned leads will get messages from the company’s name and default email address, set in the Settings portion of the back end of each site.

We’ve added an optional email signature on every agent’s profile. Agents can edit this signature at any time, and it is appended to any email sent on their behalf by the Sequoia real estate software system.

We’ve expanded the back-end property search functionality to include rentals from LogicRentals or RentJuice. The back-end navigation item that used to be titled “Search Sales” is now titled “Property Search” – and if you have a rentals component, there are two sub-items; Sales Search and Rentals Search. The back-end rentals search shows agents and brokers comments and remarks that are not publicly available, such as showing instructions. Just as the back-end sales search provides a comprehensive property overview for MLS listings, our new back-end rentals search allows brokers and agents to get as much intelligence as possible on any given listing – without having to log into two separate systems!

We’ve added a great new feature for brokers and agents who need to show multiple listings to one client, or to organize their showings for the day. You can now create Showing Sheets on the back end – these are helpful sheets with basic property info that allow agents to print a list, with images, of the day’s properties to be shown, or to email the list to a lead. Now when you execute a search on the back end, whether for sales or rentals listings, each search result has a checkbox to add the listing to a showing sheet. Sheets can be associated with leads, or printed simply for agents’ own use. If you set a start and end time for a showing sheet tied to a lead, this gets saved as an Event in the LogicLeads CRM system – the same is true for emailing a sheet to a lead. There’s a new tab on each lead’s profile titled “Listings” which shows any listings that have been emailed to the lead – and now and showing sheets for either sales and rentals as well!

Like what you see and want to learn more? Contact us about your own real estate website design today!

Client Praises Boston Logic: Thank You!

Boston Logic recently received a glowing letter of praise from a client, and wanted us to share their kind words with you. We're happy to oblige!

To: The Staff at Boston Logic

From: Jody Pattison, Tri-State Realty Group

I wanted to take a few minutes and let everyone know how happy I am with my website! When I came to Boston Logic a year ago; I was a little overwhelmed. I was on a budget and knew I had to watch every penny.

I had a few different options for websites that were cheaper but they didn't have all the extra bells and whistles that Boston Logic offers. So being a little apprehensive at first was a natural reaction for me. However, after a year of allowing the real estate website to do its job; I am now producing at least 10 legitimate leads a month.

Last weekend I was contacted randomly through the real estate website (while my office is completely shut down and under construction) I was asked to see a property in Newton. This was a randomly generated lead from the real estate website Boston Logic built. I closed the deal in 48 hours and will receive a commission of almost $10,000 for only a few hours of work. (I know I sound like a infomercial...)

If anyone that comes to you guys with doubts or is on the fence; please give them my contact information and I would be glad to meet up with them anywhere or just simply talk with them over the phone and explain exactly why they should choose your company.

Bottom Line: One deal pays for the website. Its a no-brainer...I can absolutely say that now. If someone is serious about their business; they can't be without a it. Why not go with the best?

Sincerely,

Jody Pattison
Tri-State Realty Group

Want to increase your leads and accelerate your deal flow? Contact Boston Logic today to see what we can do for you!

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

If you are a Boston Logic client, you’ve seen the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites. The LogicLeads system is the most effective way to stay organized, plan your time, and keep an eye on your pipeline. Now, we've upgraded the system to include CRM functionality that will help you convert leads into deals!

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Tory Row Real Estate came to Boston Logic looking for an upgrade. They added themselves to the long list of real estate firms who have taken advantage of our Modified Theme realty web design package for the Sequoia platform.

Starting with one of our standard property web design themes, our team worked with Tory Row Real Estate through several rounds of revision to get them the site they wanted. The result, with minimal investment, Tory Row now has a uniquely branded real estate website.

The new Tory Row Real Estate site is clean and modern, and gives users easy access to the many tools that make the Sequoia platform the best in the industry.

By far our most popular design package, the Modified Theme lets you alter one of our standard themes through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, and many more elements that can be changed to suit your needs and brand identity.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site unique and targeted at your specific audience.

Tory Row Real Estate is a leader in Cambridge apartment rentals, with a further specialization in apartment and home rentals in the surrounding areas of Arlington and Somerville.

Next LogicClassroom Tomorrow Night: Intro to Google Adwords

Join us tomorrow, December 14th at 5pm for Boston Logic's next LogicClassroom, which will teach you the basics of PPC, and how to get started with online advertising.

If you want to reach a large audience with paid advertising, today your real estate marketing money is most effectively spent in online advertising PPC (Pay-Per-Click) Campaign. PPC Ads are a great way to get your website to show up on the first page of the Search Engine Results for search terms related to your products or services almost instantly.

In this concise, 1/2 hour, FREE LogicClassroom, we will cover how to create a PPC Adwords Campaign, various ads, choose your keywords, monitor your success, and much more! If you want more web traffic FAST, you won't want to miss this LogicClassroom!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on December 14th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

New Real Estate Website Launch: Cabot & Company and Client Testimonial!

Related Links:

New Sequoia Feature Launches: 3/7/2011

Related Links:

LogicClassroom Announcement: Leveraging Sequoia for Success!

Related Links:

Client Testimonial: Ryan Shilow

Related Links:

Next LogicClassroom Announcement: Email Marketing with Constant Contact

Related Links:

New Sequoia Features and Upgrades! 1/21/2011

Related Links:

Client Praises Boston Logic: Thank You!

Related Links:

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

Related Links:

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Related Links:

Next LogicClassroom Tomorrow Night: Intro to Google Adwords

Related Links:

Search

Archives

What is the Sequoia System

Recently Written

Categories