Boston Logic Launches New Chicago Website!

Chicago Real Estate Artists recently became our first client to utilize data from MRED, the MLS covering the Chicago metro area and beyond!

They came to Boston Logic ready to start a new brokerage, and needed a new website which could be up and running fast and on a budget - and they wanted the look to be as sophisticated and quintessentially Chicago as possible. For brokers and agents who need quality design work fast, we have just the thing - our Personalized Theme design option. Starting with any one of our already outstanding ready-to-deploy standard design themes, the Personalized Theme process lets you change colors, fonts, and images to make the theme match your existing brand collateral, or simply just make it suit your individual style. Within a matter of only a few days, Boston Logic worked with Chicago Real Estate Artists to make their new Sequoia website platform a visually compelling part of their brand identity.

If you are on a budget but want top notch visual impact, or need to launch a new site that speaks to your unique aesthetic in a hurry, our Personalized Theme design package might be just the thing for you. Contact us today to learn more!

New Agent Site Designs Added to Theme Gallery!

Go ahead, judge a website by it's cover...

Boston Logic's creative team has added a slew (31, to be exact) of new Individual Agent Themes for Realtors to choose from as they begin the website building process. Choosing a website framework and design that aligns with your personal preferences and specific business needs is an important part of developing your "web presence" and creating a strong personal brand online.

Our designers worked off three basic, user-friendly layouts each with different color schemes.

Agent 3- Black

They also added some additional layouts which match the branding for some of our biggest clients (i.e. Gibson Sotheby's, RE/MAX, Jack Conway and more). And the best part about these newly crafted templates is the auto-populated homepage that will pull information from the profile you create on the back-end of the site (i.e. your picture, contact info, and bio). So after choosing a template that fits, you'll have a quicker path to launching your site.

Conway C

If you are a Real Estate professional looking for a personalized or customized website that will help you get recognized by more prospective clients online, check out all of the designs in our Theme Gallery, or contact us for a free consultation today!

New Sequoia Real Estate Website Launch: Phoenix Realty!

Phoenix Realty Group had Boston Logic build a custom website for their real estate business several years ago, and has worked with us ever since to help build their presence online through real estate SEO. In order to take advantage of all of the cutting edge tools we've created since, Phoenix Realty Group recently opted to transfer their existing design theme to the Sequoia platform.

"It was a pleasure working with Boston Logic. They did a great job of listening to my needs and building my site to perfectly suit my business." - Ken Glass, Principal

Working with Boston Logic over several years, Phoenix Realty Group first built a fully customized website, and also took advantage of our LogicRentals rental inventory management system. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Phoenix Realty Group recently moved their existing design to the Sequoia platform. In addition, they are also now using the RentJuice system, fully integrated with Sequoia to offer rental agencies a managed listing database solution.

Our Mimic Theme design option lets you keep the look and feel of your site intact, while moving onto the best software platform in the real estate industry. For Phoenix Realty Group, this was an obvious choice. The process is smooth and painless, and can typically be accomplished in very little time.

Phoenix Realty Group is a sales, leasing, and property management firm with offices in Allston and Brookline. Their rental-friendly website is easy-to-use and easy on the eyes, featuring key features such as a custom graphical map search interface which allows users to easily find their next great apartment.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

New Sequoia Platform User Guide! 5/11/2011

As part of the unlimited support and training we provide to all Sequoia platform clients, we’ve recently launched a new online User Guide. This easy-to-read “instruction manual” gives you simple, step-by-step directions on how to use virtually all of the tools and features Sequoia offers.

When you are logged into your Sequoia real estate website, simply navigate to the Admin section (back end) and you will see a User Guide link at the far right of the admin panel navigation menu as before. This now takes you to the updated, expanded Sequoia User Guide.

With concise directions and sharp, full-size visual aids, the new User Guide is designed to help you learn not only how to use all of the great Sequoia real estate features, but to really make the most of them. Sequoia is designed to not only make your job and your life easier, but to help your site achieve higher organic search engine results right out of the gate. The more you know about how the Sequoia suite of tools can empower you, the greater your potential for success.

In the coming weeks, we’re also adding video guides to all of the topics covered in the User Guide. Along with the visual aids already in place to augment the written instructions, we’ll walk you through the process with recorded screencasts of the real estate Sequoia platform in action. Each section will feature a short video of exactly the process described, walking you through the written instructions in real time.

Of course, if you feel like anything is missing, we’d love to hear from you so we can improve the guide. If there is anything you’d like to ask a question about or need more detail to fully understand, please don’t hesitate to call or email us!

Warren Residential New Real Estate Site Launch!

The Warren Residential Group has been a Boston Logic customer for many years, and their custom website brought them much success in that time. Looking to build on that success with an eye to the future, the Warren Residential Group recently opted to transfer their existing design theme to the Sequoia platform.

The Warren Residential Group's successful Newbury Street real estate brokerage is a perfect example of how leveraging your Web presence can grow your business exponentially. Working with Boston Logic over several years, the Warren Residential Group first built a fully customized real estate website, taking advantage of every tool available at the time. Realizing that the Sequoia platform offers not only the best suite of tools available today, but that that toolset continues to grow constantly, Warren recently moved their highly acclaimed design (also by Boston Logic!) to the Sequoia platform.

Our Mimic Theme design option lets you keep your aesthetic, emotional, and financial investment in the look and feel of your site intact, while moving onto the best software platform in the real estate industry. The Warren Residential Group constantly receives amazing positive feedback on the look of their website, so this was an obvious choice for them.

We can talk at length about the power of the Sequoia platform and how it can benefit your business, but this testimonial from The Warren Residential Group sums it up nicely:

"Boston Logic has been a huge part of my company's success. Their technology and design have helped move Warrenre.com to the top of search engine rankings and convert visitors to customers. But, most importantly, they have acted as a part of my team just as if they worked directly for me. They don't just build websites, they help build businesses." - Nick Warren, Broker

The Warren Residential Group is one of Boston's leading full service real estate agencies. Located in the Back Bay, they focus on luxury residential properties in the Boston area and beyond, and their focus on technology and customer service consistently earn them rave reviews from their clients.

Learn more about the Sequoia platform and our various design options - Contact a member of the Boston Logic sales team today at 617-266-9166!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

Find Your Hottest Leads FAST with LogicScore

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

We've recently launched a great new feature for the Sequoia platform – LogicScore.

Easily Find Your Hottest Leads with LogicScore

If you, like most Sequoia clients, get a large number of leads from your website, one of the biggest challenges you have at the beginning of the day is figuring out who your hottest leads are – who to contact first!

To help you make that process as easy as possible, we’ve created an algorithm to quantify each lead’s likelihood of becoming a customer and closing a deal.

We measure the quality of each activity the lead performs on your website, with actions such as property searches bearing a comparatively low value, but actions like reaching out to you by way of a contact form or a request for a property showing having a higher value. We then tabulate these results and further add to them the factor of their recent activity. A lead who performs a lot of actions on your site is clearly worth contacting, and the ones who have done so more recently are even more likely to become a satisfied customer.

Our algorithm calculates all of this information and produces a LogicScore based on the likelihood that this lead is going to be a good prospect for you to start working with ASAP. You’ll now notice on each table of leads that there is a new LogicScore column, sorted by default in descending order.

the New LogicScore Component

You can also use our Advanced Lead Search tool to find leads with high scores, so you’ll always be able to reach out to your best prospects first. With the Advanced Lead Search, you can also sort your leads based on a variety of criteria, including; the lead type, their current living arrangements, their desired move date, the assigned agent, the creation date, the date of their last activity, and much more!

Use the Advanced Lead Search for More Search Options

We hope this new tool helps to make the process of converting leads into deals even easier than before, and provides even more insight into how your new leads become your best clients thanks to your Sequoia website!

If you have any questions, please feel free to contact us to learn more.

New Sequoia Features: 4/15/2011

1) Property Details Pages Redesign. We’ve completely redesigned our property details pages – the new look is thoroughly modern and sophisticated, and shows off all of the great new tools available to users of the Sequoia system. Among the many upgrades, any attributes for a listing which are left blank in the MLS description are now hidden, so users only see actual, useful information. We’re now using a unified map tool to display not only search results and property details, but also useful data from our Yelp, Education.com, and Walkscore tools as well.

We’ve also added tools to every listing detail that let you share it on either Facebook or Twitter, and we’ve hidden the Schedule a Showing tool for properties with inactive statuses. In addition, property addresses on listing details now include the unit number by default (if the listing is one) to boost the page’s real estate SEO potential!

2) Type-Ahead Search Technology in Sequoia Back-End. On the back end of your Sequoia site, you now have access to the same type-ahead search technology we recently introduced for locations – only now we’ve added this for lead names as well! Rather than scroll through your long list of leads, you can now select leads for actions like messages, tasks, and events by simply starting to type their name and selecting it from the list of suggestions. This not only makes your life easier, but also makes any pages that used to have these drop-down lists on them load much faster.

Also, our tracking of lead’s Last Active dates now rely on a much broader set of criteria in order to give you as much intelligence as possible on your users. Now this date is updated whenever a lead performs almost any action, regardless of whether they are working with sales or rentals listings. This date also now only tracks activity initiated by leads themselves – agents updating lead info no longer gets tracked for these stats.

Get access to these features and more when you sign up for a real estate website from Sequoia: you will also receive automatic site upgrades and additional features whenever we roll them out.

Contact Boston Logic today to get started!

New Site Launch: Cabot & Company

Cabot & Company has been a Boston Logic client for several years. In search of more quality leads and better lead management and CRM tools, Cabot & Company upgraded to the Sequoia platform. Cabot chose to keep their existing design theme, but take the power of their web presence to the next level!

Cabot & Company wanted to give their agents the best tools in the business, as well as maximize their search engine ranking potential. With an existing design theme by Boston Logic, Cabot & Company chose a Mimic Theme for the Sequoia platform - letting them keep their unique look and feel while upgrading all of the functionality "under the hood" of their website.

Cabot and Company New Site Launch!

Choosing a mimic theme allows you to keep your existing design while upgrading the functional aspects of your website, as well as the potential for higher search engine rankings. This is a great option for anyone who wants to preserve their look and feel, while generating more leads on the web and working with the best tools in the industry!

Moving to Sequoia gives Cabot access to vastly more powerful tools, such as our recently launched CRM functionality, Sequoia's new lead management system, our easy-to-use LogicCMS, our proprietary content management system, which now features sidebar menus and HTML widgets, and of course the huge Search Engine Optimization potential built into every feature of the platform. Our sites are designed not just to help you manage your leads and workflow, but to get you more leads in the first place!

Contact the Boston Logic sales team today at 617-266-9166 to learn more about the Sequoia platform and our various design options.

Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.

How Do We Decide Which New Features to Add to the Sequoia System?

The other day, the owner of 2 real estate offices which use the Sequoia platform asked me if he could send me a list of ideas that he's compiled from his agents. These are features and ideas they have for the sequoia platform. Here was my response:

We want all of your suggestions. Here's how the Sequoia New Feature Selection Process works:

1) As feature requests come in, we put them into a Feature Request Log. We probably get about 2 per day, on average. Often, they come in 10 at a time, as I'm sure you're about to send me.

Sequoia New Feature Building Process

2) Once per quarter, we sit down and look at the Feature Request Log and see how many times each feature has been requested. We also consider whether or not a feature actually adds value or is just some wacky request from a nut who's paying us (we have more than a handful of those).

3) We also consider whether or not the feature fits into the mission and direction of the product. For example, if someone wanted us to make an automatic newspaper ad generator, it would be unlikely that we'd build it. We don't believe that making it easier to waste money is going to help any of our real estate clients.

4) Lastly, we consider how much work it will take for a feature to be implemented. Small features, even if they'll add limited value, might get done just because they're low-hanging fruit while features that require 150 hours of our time might need to be scheduled further into the future.

5) Then, we order feature requests based on all this evidence and go to work. Depending on how busy we are and which features we choose to take on, we might get to a feature during that quarter or we might not. Then, 90 days or so later, we look at the list again, add any new requests and go through the process again.

It's through this process that our system evolves, largely informed by client input.

It's important to note that when more clients request a new Sequoia real estate website feature, we're more likely to implement that feature. Some ideas are good, but require a lot of work and maybe only 1 client has ever made that request. So, they wind up at the bottom of the list every time we review it. After more then 6 or 12 months and no more requests, we simply remove a feature from the road map.

Boston Logic Launches New Chicago Website!

Chicago Real Estate Artists recently became our first client to utilize data from MRED, the MLS covering the Chicago metro area and beyond!

If you are on a budget but want top notch visual impact, or need to launch a new site that speaks to your unique aesthetic in a hurry, our Personalized Theme design package might be just the thing for you. Contact us today to learn more!

Related Links:

New Agent Site Designs Added to Theme Gallery!

Go ahead, judge a website by it's cover...

Related Links:

New Sequoia Real Estate Website Launch: Phoenix Realty!

Related Links:

New Sequoia Platform User Guide! 5/11/2011

Related Links:

Warren Residential New Real Estate Site Launch!

Related Links:

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Related Links:

Find Your Hottest Leads FAST with LogicScore

ANNOUNCING a NEW SEQUOIA FEATURE: LogicScore!

Related Links:

New Sequoia Features: 4/15/2011

Related Links:

New Site Launch: Cabot & Company

Related Links:

How Do We Decide Which New Features to Add to the Sequoia System?

Related Links:

Search

Archives

What is the Sequoia System

Recently Written

Categories