The following post is an excerpt from our latest real estate marketing eBook, The Marketer’s Guide to Website Design. In this chapter, we’re covering website usability elements that make for an award winning website.
Website usability is key when it comes to providing a top-notch user experience to your site visitors. We are in the age of fast. So you can expect that when someone comes to your site, they want to be able to quickly and easily navigate the various aspects without having to deal with confusing, frustrating design elements.
If your real estate website is not clean and easy to navigate, you run the risk of turning off your site visitors, and even driving them straight to a competitor’s site. Rather, streamlining your website usability ensures that your visitors stay happy and engaged.
Across industries, including real estate, creating a visual hierarchy within your website is a crucial part of optimizing usability. Having visual hierarchy within your website means organizing the components of your website so that the most meaningful aspects draw the user in first. This allows users to complete whatever task they came to your website to achieve faster and easier. So, when that newly wed couple comes to your site looking for a house in the suburbs with a good school district and a couple of spare bedrooms, they know where to look.
Elements of creating a visual hierarchy include size, colors, and their position within the page. Make sure the draw to these elements seems natural for the user. Don’t shove them just shoved in their face because they’reneon yellow and centered in the middle of the page.
By using these website conventions you can also boost your credibility. Users are familiar with these elements of websites, so they are more likely to trust yours. Make sure your website conveys clarity and is direct about what you are trying to communicate to the user. Make sure they understand what you do and the value of your service without having to click through multiple links.
Here’s where you can stop trying to be unique. Trying to imagine new places for the search bar will only lead to customers getting frustrated because it’s not where it “supposed’ to be. Stick with the conventions of standard website design, like having the logo always link back to the homepage, the main navigation be located on the top of the site, and others. This makes the site easier to navigate and delivers a more pleasant user experience.
If you liked this post, download the free eBook and read about even more great design tips, tricks and best practices.