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Boston Logic, Propertybase & BackAgent Join Forces to Create the Industry’s Most Comprehensive Brokerage Tech Platform

Are you heading to the 2018 REALTORS® Conference & Expo in Boston this week? If so, you will be one of the first to experience the all-new Boston Logic!

We are excited to announce that Boston Logic, Propertybase, and BackAgent will officially combine forces to create an integrated platform under the Propertybase brand. This means that in addition award-winning IDX websites and marketing tools, the platform will now offer web-based transaction management and the industry’s leading real estate CRM built on Salesforce.

The new Propertybase real estate platform has a singular goal for clients old and new: to simplify the entire process of acquiring, nurturing and closing real estate transactions. Read more about how we plan to shake up the real estate industry on Inman.

We’re thrilled to deliver innovation that will enable long-term growth for real estate professionals at brokerages, within teams or at a larger level. The core suite of tools are designed to drive more closings by engaging buyers and sellers through extraordinary digital experiences, helping agents ditch the grunt-work to focus on meaningful client interactions and streamlining the closing process.

“Our team has been hard at work for over a year to bring this new brand and unified platform to market,” said Vance Loiselle, Propertybase CEO. “Our recent acquisition of BackAgent just adds to what was already going to be an unrivaled set of innovations.”

The new Propertybase platform includes:

  • Real estate websites with embedded themes and intelligent SEO
  • A smart real estate CRM with lead routing, portal syndication and integrated MLSs
  • Paperless transaction management and brokerage intranet
  • A modern marketing center with email automation, print marketing, branded brokerage templates
  • Configurable dashboard and brokerage reporting engine

It’s important to note existing customers of Boston Logic will experience zero changes to their current solution. If you’re an existing client and would like to learn how you might be able to leverage the new product offerings please contact us here.

Thank you to our loyal clients for being a part of our extraordinary growth! Please know, that while we are saying goodbye to the Boston Logic name, the awesome product we have created, sold and supported over the last 14 years is alive and well! We look forward to the next chapter as Propertybase!

Propertybase – Simplifying The Business of Real Estate

Real estate tech foundation


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