Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter.
Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality to your online user experience. At HomeSpotter, we are very serious about providing a world class user experience — here are some pieces of advice we can offer:
Are you addressing your customer needs?
Your whole user experience should focus on solving customers needs. At HomeSpotter, we created an intuitive experience for a buyer and an agent to communicate via a mobile app. For the consumer, we take away the clutter of search and save and for the agent, we provide an organized way to stay on top of clients.
What is your goal?
With any aspect of marketing, you always want a call-to-action, your end-goal. Does your web experience offer advanced search? When customers search is there a lead capture form? Consider your goal and your consumer’s needs and how to make them both intersect.
Be consistent with your branding
You’ll want your website to match any online branding or apps you may have. If you’re an independent broker, I would highly suggest a branding style guide. Boston Logic does a good job with this, having a simple page on their site that vendors can visit and download fonts and logos.
Test, Test, and then test some more
In sales there is a term “ABC – Always be closing.” With online marketing, we change the “c” to a “t.” Always be testing. According to Adobe, consumers use an average of 6 devices, so you’ll want to test on multiple devices (smartphone, tablet, desktop, Apple, Android.) If you have an app — check every feature and functionality. Have a tester user group. Do they understand the path you want them to take? How did they get there? When you figure out what works and what doesn’t, you make your online presence even more powerful.
Want to learn more about HomeSpotter’s best-in-class web and mobile app solution? Click here for more information and to see how we partner up to provide the best user experience to agents and consumers alike!