At Boston Logic, we spend lots of our time learning about real estate marketing, real estate technology, and general real estate business best practices. Needless to say, we have gathered plenty of information on the real estate industry.
Here is our full library of marketing resources that we’ve put together. Check it out!
Strengthen Your Social Media Presence
Social media is a powerful tool that helps real estate brokers and agents connect and engage with clients. Improve SEO and draw more leads by integrating social media channels to your real estate site. Download this eBook to learn how to effectively utilize social media to drive business to your brokerage.
Real Estate Blogging – The Best Way to Get More Site Visitors
Blogging is one of the most effective ways to drive organic traffic and leads to your real estate website. The question then is not if we should blog, but rather how can we effectively plan an intuitive blog navigation and structurally create blogs and posts that maximize engagement.
Reach your Ideal Audiences and Close More Deals
Throwing out a sales pitch or blanket blasting your leads and customers is easy. It’s understanding your audiences on a more advanced level that sets you apart as a top marketer in the real estate industry. Developing customer personas (often called buyer personas) helps you do just that!
Boost Your SEO, Grow Your Presence, Generate More Leads
While the aesthetics of designing a website are important, they are only the cover to a much more complicated book. In order to achieve brand awareness, lead generation, and better SEO results you’ll need to understand usability and UX/UI. A website’s usability is how easy it is for someone to use, whereas user experience and user interface refer to how appealing your website is to navigate through and interact with.