Social Media
In 2006, Time magazine made a statement when they named their person of the year, YOU! Community and collaboration are now taking center stage. What you think and what you have to say matters. If you thought no one was or would listen, think again!
People are listening, reading, and watching. They are digesting content from a myriad of sources. No longer can a few major networks and content providers dominate public opinion. They are being drowned out by the masses who produce content on the cheap and in staggering volume.
Along the way, a few major trends have emerged. Understanding and leveraging these realities creates access to marketing channels that didn't exist just a few years ago. These media can be characterized as: cost effective, creative, quick, and constant.The Obama campaign's videos on YouTube were watched a total of 77 Million times. All free air time.
Permission Marketing
Social networks are smart. The collective intelligence of their users, not to mention those who designed and maintain them, cause these networks to provide what the people want. What we don't want is lots of unsolicited communication, aka SPAM. Left to their own devices, the public will seek and find quality content that they are interested in.
Every marketer knows that it is better to have the customers coming to you than to have to go out and find them. Social media, by its very structure, allows the interested party to come to you. They opt-in to receive your communication. This is the exact opposite of SPAM.
Active Networks
Social media is the ultimate in online engagement. The web can't yet, and may never, replace the face-to-face meeting, but it does keep your contacts engaged. We all know what it's like to have to pick up the phone to call an old customer to try and revive a stale relationship. The challenge of keeping your network actively engaged is made far easier by leveraging social media. We can help you do this with minimal effort.
