Boston Logic Blog Header
August 22, 2019
2019-real-estate-tech-benchmark-repport

500 Real Estate Leaders Share Their Feedback on Technology [Benchmark Report]

Did you know that between July 2018 and July 2019 alone, there was a 280% increase in venture capitalist investments in real estate tech? If there is one thing this year has certainly highlighted – the marriage of real estate and technology is no longer in question.  Yet, for many, forming the proper, long-term partnership with a software vendor in order to grow their business is no easy task. As we showcased in January, when […]
August 20, 2019
real estate software

8 Real Estate Strategies to Help an Agent Close Faster

In today’s competitive real estate market, it’s important to have the right tools available and utilized in order to help you build your business, attract clients, and close a sale faster. Luckily, there are many tools already out there that you may not have heard of that can help you manage your business better and speed up the closing process. Here are eight tips and technologies to check out and potentially add to your repertoire […]
February 11, 2019

The 2019 Real Estate Technology Landscape [Infographic]

In 2017, real estate tech experienced an investment explosion- with investors infusing over $5 billion of capital into real estate tech tools and the tech companies that fuel the $35 trillion industry that is the U.S. real estate market. But the players are many, and it can be hard to know who does what in the real estate tech landscape. With so many solutions, products, and providers to choose from, it can be easy to spend money […]
November 1, 2018

Boston Logic, Propertybase & BackAgent Join Forces to Create the Industry’s Most Comprehensive Brokerage Tech Platform

Are you heading to the 2018 REALTORS® Conference & Expo in Boston this week? If so, you will be one of the first to experience the all-new Boston Logic! We are excited to announce that Boston Logic, Propertybase, and BackAgent will officially combine forces to create an integrated platform under the Propertybase brand. This means that in addition award-winning IDX websites and marketing tools, the platform will now offer web-based transaction management and the industry’s […]
August 27, 2018

How To Avoid Paying for Google Maps on Your Real Estate Website

If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure.  Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website.  If you’re like most real estate professionals, learning about API’s, dynamic map loads, and other Google developer language probably falls outside your comfort zone.  But when some real estate leaders are estimating a $5,ooo/mo. […]
July 10, 2018
Graphic feature image with text "Google Maps Pricing Changes"

Google Maps API Pricing Changes: What It Means for Your Real Estate Website

Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or team using Google Maps on your website today. That’s why we put together this quick rundown of the major changes, and what they might […]
June 28, 2018

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate buyer personas.  Buyer personas (also known as customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on […]
June 5, 2018
Why agents need their own website

The Top 4 Reasons Real Estate Agents Need Their Own Website

As an agent or broker, you know that real estate is a tricky business that’s heavily dependent on your network and relationships. The real estate tech wave has, in recent years, dramatically changed how those relationships develop and are nurtured. With 95% of buyers using the internet to look for homes, there’s no denying how important a real estate website is to the home buying process. Still, many agents question whether having a personal website is […]
May 7, 2018
Solar panels on a house roof

Going Green: 4 Ways to Promote Sustainability as a Real Estate Brokerage

Going green. It’s the task at the top of everyone’s to-do list recently, consumers and real estate pros alike. Buyers are increasingly interested in sustainability and green efficiency and sellers want knowledgable professionals who can properly value and market their green home. As environmental awareness continues to increase, it becomes more and more important for real estate brokerages to start “greening” their companies to meet the wants and needs of today’s real estate consumer.   […]