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June 3, 2016
content and context

Context + Content = <3. Incorporating Context into your Content Marketing

To most real estate professionals, it’s pretty clear that creating need-to-know, educational content is a must to draw in buyers and sellers and close those deals. And that’s it, right — create it and wait for the magic to happen? Well, not so much. There’s another piece to the puzzle that marketers in any industry need to fit into their content strategy: context. If a piece of content isn’t contextually relevant to the person reading […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
May 24, 2016

Your Guide to Advertising Tools [Infographic]

Drawing in and converting potential leads requires that you create some killer content, right? Well, advertisements are just another outlet for you to do so. Every day we see ads, and not only in print or on TV. Scrolling through the web and social media, we also come across these bits of content gold; oftentimes it even seems like they are following us (ah the magic of retargeting). Although it’s important to have mix of advertising efforts, real estate advertisers […]
May 10, 2016

5 Types of Video Real Estate Pros Need to Shoot

As informative as your site content may be, text doesn’t always make for the most engaging “on the edge of your seat” collateral.  (For some, reading text heavy content can sometimes be a staring at a page, nodding to stay awake, kind of thing.) Don’t fear though, you can make your site content work a little harder for you by turning some of your written information into video content. As many of us are visual learners, […]
May 4, 2016

3 Innovative Companies to Showcase your Listings

Capturing more leads for your brokerage and piquing their interest in your listings can depend on a multitude of marketing factors, including how you showcase your listings. A few photos and a description just isn’t enough. In today’s digital age, there is a ton of great technology out there that can put your listings a head above the rest, and ensure that your site is a potential buyer’s one stop shop for all of their […]
April 27, 2016

Making Sense of your Google Analytics Data

Gain competitive advantage and shoot to the top as a leader in your territory. How? The answer lies in Google’s product suite.  The following is an excerpt of a chapter taken from our latest eBook, “The Marketer’s Guide to Google’s Product Suite.” If you want to know which tools all real estate pros need to know, download the eBook for free! Now, let’s check out the first part of the chapter, all about your Google […]
April 25, 2016
Google desktop advertising changes

Google’s Desktop Advertising is Changing. Here are the Updates you Need to Know

Google’s in the process of making some big changes to the way they display ads to desktop users across their search results pages (for and Google search partners). If you haven’t already heard, the updates rolling out are sure to have an effect of a number of metrics for advertisers, including CPC bids, impressions, placement results, etc. You can’t escape what’s happening– these changes are effective worldwide, for all ads, regardless of language — […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 18, 2016

The Marketer’s Guide to Google’s Product Suite

Our latest eBook, ‘The Marketer’s Guide to Google’s Product Suite,’ is out! Check out the excerpt below and get a quick look at what’s inside. (Hint: there’s even more great information that all real estate marketers and pros need to know!)  If you want to read more (and you know you do), download the complete eBook for free! What’s Inside Google rules the search universe, and it’s only natural that it offers some of the […]