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June 15, 2016
email marketing drip campaign

Creating Content for your Drip Campaigns

Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or remember for that matter, who needs what and when they need it. But there is a way to ensure that you that you are always delivering the right content, to the right people, at the right time: automating your email marketing with drip campaigns. Drip campaigns allow you to […]
April 14, 2016

6 Email Subject Lines that Work

The competition is tough when it comes to standing out in someone’s inbox. How do your subject lines stack up? Anyone who’s dabbled in email marketing knows how frustrating it feels to see low open rates on your emails. You spend your valuable time carefully crafting the perfect message and send it out with all the confidence in the world that it will be received and revered by your beloved contacts. Unfortunately, that’s not always […]
April 5, 2016

7 Email Hacks to Boost your Conversion Rates

In real estate, email marketing is increasingly important to keep in touch and stay top of mind with your leads and customers. However, as people are getting bombarded with more and more emails on a daily basis, they are coming up with smart ways to block the majority of those messages out. Sound familiar? I know for me, it does. Don’t become the white noise in your contacts’ inboxes. We’ve got 7 email hacks for […]
February 23, 2016

Is your Content Relevant? List Segmenting Tips to get your Message Through

How often do you find your inbox clogged with irrelevant emails that you don’t even want to open, let alone read? What about those ads you see on Facebook or other sites, are they ever significant enough to stick with you, or dare I say, click on? Sometimes you probably wonder why you are even getting messages like this in the first place. Now take a moment to reflect, could your contacts be thinking the […]
August 5, 2015

3 Types of Effective Emails for Real Estate

Looking to improve your content marketing as well as communicate more effectively with clients? Of course you are! Email continues to be one of the most effective forms of communication across industries. It all starts with inbound marketing, which allows you to increase lead generation and direct more traffic to your website. One of the key components that enables inbound marketing to be so effective is content. This includes any media or published content that […]
May 20, 2015

Why Email Is Your Most Powerful Online Marketing Tool

When it comes to digital marketing, it’s easy to focus on just a few sets of activities — content development, search engine optimization, advertising. Those are all valuable lead generation tactics, but they’re only half the story. The other half, perhaps the most important one, is what happens to your visitors after they convert. After all, the goal of your website is to generate quality leads so you can do business with them, not just […]
February 17, 2015

Five Ways to Improve Your Real Estate Email Marketing Metrics

Let’s find out how well you’re doing with your email marketing, shall we? To do so, let’s see how you stand up to industry standards. Do you know what the email marketing open rates and click-through rates are for the newsletters and drip campaigns you’re sending? To make the most of your digital marketing efforts, brokerages and agent teams should be tracking baseline metrics around open rates and click-through rates and know how they measure […]
January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending […]