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April 5, 2018

How to Create Customer-Focused Web Content That Grows Your Brokerage

You are an awesome SME. Did you know it? SME stands for subject-matter expert. Its broadest definition refers to someone who has great expertise on a topic. SMEs commonly work in software development, IT, law, and publishing. In the real estate business, SMEs are the realtors and industry professionals who run the brokerage. That’s you. You have expert knowledge about the market and your area of service. You know what type of properties are for […]
January 9, 2018

The Only New Year’s Resolution You Need – Focus on Quality

Marketing for real estate brokerages is time-consuming, and duties often span both digital and offline marketing campaigns. For digital marketing, the to-do list is long: maintaining websites, writing and deploying marketing emails, trying to compete in search results, figuring out what Snapchat is… with limited time on hand, how can you ensure you’re getting the best results? For 2018, consider all the ways in which you can focus on improving the quality of your digital […]
April 28, 2017

2017 SEO Best Practices

Search engine optimization (SEO) — The process of affecting the visibility of a website or a web page in a search engine’s unpaid, organic results with keywords and/or keyphrases. The following is a short list of best practices to follow in managing your site’s SEO.   SEO On-page Optimization Conduct basic keyword research, relevant to your website’s content, targeted to the visitors you want to attract. Tools such as Google Adwords Keywords Planner and Google […]
May 6, 2016

Using Google Webmaster Tools to Optimize your Site

Google Analytics helps you see how people are interacting with your site, but that’s only half of the SEO data that you need to make improvements. The other half is getting a better understanding of how search engines view your site. This is where you use Google Webmaster Tools. You’re able to access detailed reports about how well your site is performing on search engines, in the eyes of Google. And, with this information, interpret […]
April 27, 2016

Making Sense of your Google Analytics Data

Gain competitive advantage and shoot to the top as a leader in your territory. How? The answer lies in Google’s product suite.  The following is an excerpt of a chapter taken from our latest eBook, “The Marketer’s Guide to Google’s Product Suite.” If you want to know which tools all real estate pros need to know, download the eBook for free! Now, let’s check out the first part of the chapter, all about your Google […]
January 13, 2016

SEO Resolutions for 2016

Happy New Year from all of us here at Boston Logic! The new year is a chance to reset ourselves and outline some goals for 2016. While there are countless techniques and outlets for a successful online marketing campaign, in this post we will focus on SEO, and what we hope our readers will get out of their search engine optimization strategies this year: SEO Resolution #1: Continue to Build High-Quality Links Back To Your […]
August 28, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 3]

This is part three of our three part series. Click here for part one and here for part two. In this series, we have explored some common misconceptions about SEO in the real estate industry and the truth for each one. In order to rank well, real estate brokerages must always stay up to date on SEO best practices. Here is the final misconception that we will cover in this series: Misconception #3: Writing short […]
August 26, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 2]

This is part two of our three part series. Check back Friday for the final part. In the complex world of real estate SEO, tips can be outdated in a week and best practices are constantly changing. Here’s part two of our list of misconceptions that we hear all too often from our clients about real estate SEO. Misconception #2: Buying domain names and redirecting them to your website will increase your web traffic This […]
August 24, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 1]

This is part one of a three part series. Check back later this week to see part two and three. To conquer the real estate SEO space, it’s important to stay up-to-date on the latest best practices. Read part one of this three part series of myth-busting tips to learn how to stay ahead of the game: Misconception #1: On-page keyword optimization is all you need to get a page to rank well. As the […]