Boston Logic Blog Header
August 22, 2019

500 Real Estate Leaders Share Their Feedback on Technology [Benchmark Report]

Did you know that between July 2018 and July 2019 alone, there was a 280% increase in venture capitalist investments in real estate tech? If there is one thing this year has certainly highlighted – the marriage of real estate and technology is no longer in question.  Yet, for many, forming the proper, long-term partnership with a software vendor in order to grow their business is no easy task. As we showcased in January, when […]
August 20, 2019
real estate software

8 Real Estate Strategies to Help an Agent Close Faster

In today’s competitive real estate market, it’s important to have the right tools available and utilized in order to help you build your business, attract clients, and close a sale faster. Luckily, there are many tools already out there that you may not have heard of that can help you manage your business better and speed up the closing process. Here are eight tips and technologies to check out and potentially add to your repertoire […]
February 11, 2019

The 2019 Real Estate Technology Landscape [Infographic]

In 2017, real estate tech experienced an investment explosion- with investors infusing over $5 billion of capital into real estate tech tools and the tech companies that fuel the $35 trillion industry that is the U.S. real estate market. But the players are many, and it can be hard to know who does what in the real estate tech landscape. With so many solutions, products, and providers to choose from, it can be easy to spend money […]
August 27, 2018

How To Avoid Paying for Google Maps on Your Real Estate Website

If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure.  Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website.  If you’re like most real estate professionals, learning about API’s, dynamic map loads, and other Google developer language probably falls outside your comfort zone.  But when some real estate leaders are estimating a $5,ooo/mo. […]
July 10, 2018
Graphic feature image with text "Google Maps Pricing Changes"

Google Maps API Pricing Changes: What It Means for Your Real Estate Website

Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or team using Google Maps on your website today. That’s why we put together this quick rundown of the major changes, and what they might […]
July 20, 2016

Why Every Brokerage Needs an Ace up their Sleeve

Boston Logic is excited to announce the launch of Ace, built for boutique brokerages and teams who want to ensure that their digital marketing gets done right. We noticed a common challenge: lots of clients come to us with the right digital strategy in mind, but no one on their team to do the implementation and ongoing management of their campaign. On the enterprise scale, full time employees are available to turn plans into results. […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]