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June 5, 2018
Why agents need their own website

The Top 4 Reasons Real Estate Agents Need Their Own Website

As an agent or broker, you know that real estate is a tricky business that’s heavily dependent on your network and relationships. The real estate tech wave has, in recent years, dramatically changed how those relationships develop and are nurtured. With 95% of buyers using the internet to look for homes, there’s no denying how important a real estate website is to the home buying process. Still, many agents question whether having a personal website is […]
April 18, 2018

How to Launch Your New Real Estate Website: 5 Steps For Success

If you’re reading this blog post it means you’re either thinking about launching a new real estate website, or are already in the process of rolling it out. Congratulations! Launching a new website is an exciting  project full of enthusiasm and dedication. And now you’re in the homestretch, the final chapter of your website project. The budget is approved and the statement of work has been signed. So what are the next steps you should […]
February 13, 2018
Real Estate Website Awards

Boston Logic Clients Win Top Real Estate Website Award From LeadingRE

Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Best Property Search Best Interactivity Best ILM Process and Response Time Most Effective SEO Strategy Best LeadingRE Branding Best Mobile Site #1 Overall Website Traffic Leader This year, […]
November 29, 2017
Fast and furious

The Fast & The Furious: The Battle to Convert More Real Estate Leads Online

Gone are the days of homebuyers driving down streets and looking for “For Sale” signs. Any realtor worth their salt understands the impact that today’s modern, digitally-driven, and lightning fast generation of homebuyers is having on the industry. In fact, the very first step of almost half of all buyers is to search online. Online consumers can be a fickle (and impatient) group- and many times, the agent who wins their business is the one with the quickest response time.
November 28, 2017
Real Estate-Specific Websites

Why You Need a Real Estate-Specific Website

As a sales representative I talk to dozens, and dozens of real estate agents and brokers every day. In my calls, I learn about wants and needs, pain points and concerns from professionals all over the U.S. One the most frequent conversations I have, is why it’s so important to have a real estate-specific website. While real estate brokerages have been investing in websites for a long time, many still ask “how important is my […]
May 10, 2017

Clients, Designers, & Compromise?

Clients and Designers Designing a website can be an incredibly frustrating process for both clients and web designers. All too often, clients present their designers with long, evolving lists of design requests that can transform an otherwise beautiful project into a total disaster. At the same time, designers will often minimize the importance of client input, delivering a product which neither satisfies their client’s expectations nor meets the functional needs of their industry. Web designers […]
August 12, 2016

UX vs. UI: What’s the Difference Anyway?

When someone asks you what your job is, “designer” can be a pretty broad and vague answer. Designer covers areas anywhere from interior design to fashion design – way too big of an umbrella. However, saying you work in UX UI design, while specific, is not always familiar to people even in the design world. We’re here to help you and figure out what each of these terms really mean. Good UX UI design can […]
July 13, 2016

The Power of Responsive

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking. Let’s get into the power of responsive: Responsive Improves SEO (and mobile SEO!) A responsive site gives […]
March 23, 2016

5 Design Resources for the Non-Designer

Design and marketing go hand and hand, and as a real estate professional it’s inevitable that you’ll need to tackle both. If you’re not someone who is all that comfortable with graphic design, taking on the work can be a challenge, especially with all of the advanced products out there that aren’t exactly user-friendly. But don’t worry, you don’t need to be a professional artist to design like one. For all of you self proclaimed […]