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November 1, 2018

Boston Logic, Propertybase & BackAgent Join Forces to Create the Industry’s Most Comprehensive Brokerage Tech Platform

Are you heading to the 2018 REALTORS® Conference & Expo in Boston this week? If so, you will be one of the first to experience the all-new Boston Logic! We are excited to announce that Boston Logic, Propertybase, and BackAgent will officially combine forces to create an integrated platform under the Propertybase brand. This means that in addition award-winning IDX websites and marketing tools, the platform will now offer web-based transaction management and the industry’s […]
September 12, 2016
real estate website design

3 Website Usability Elements that Influence Your Visitors

The following post is an excerpt from our latest real estate marketing eBook, The Marketer’s Guide to Website Design. In this chapter, we’re covering website usability  elements that make for an award winning website. Website usability is key when it comes to providing a top-notch user experience to your site visitors. We are in the age of fast. So you can expect that when someone comes to your site, they want to be able to […]
August 9, 2016

Partnership Spotlight: Who’s Who in Luxury Real Estate

Here at Boston Logic, we are thrilled to announce a new partnership with Who’s Who in Luxury Real Estate, a renowned network of top-producing real estate professionals across the world. We couldn’t be more excited that Who’s Who in Luxury Real Estate sought us out for this partnership to be a preferred marketing and technology vendor for their network. It’s our goal to offer a technology that exceeds everyday expectations to help brokerages  grow their […]
July 8, 2016
Improve your mobile SEO

6 Ways to Improve your Mobile SEO

According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search. 1. Go for Responsive Design Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for […]
June 22, 2016

Delivering a Top-Notch User Experience

Today’s post is a guest post written by Aaron Kardell, founder and CEO of HomeSpotter. Today’s online marketing is all about the user experience. Just think about it for a moment. Say, you have an open house. You know the basics to attract the right people — put out an open house sign with your branding, make sure the space is clean, maybe add some staging. You want to attract serious buyers. Take that mentality […]
May 3, 2016

Turning Customers into Brand Advocates

Real Estate is all about relationships. First home, downsizing, moving across the country — you name the reason for buying a home, and you can feel the emotion behind it.  These stories are also the story of your brand. Your agents are helping customers make life changing decisions. A happy customer is an important part of your marketing, as a satisfied customer can be a brand advocate.   With 50% of brand advocates more likely […]
April 6, 2016

10 Game-Changing Marketing Automation Stats

More and more top real estate brokerages are recognizing the value of marketing automation for growing their business, and are investing in the software. Are you using marketing automation software to streamline your efficiency? If you are, hats off to you! But if you’re not so convinced just yet as to why you need to, these 12 stats will do the trick. Adoption & Growth 1. 91% of the most successful users agree that marketing […]
February 2, 2016

Marketing Philosophies we can Learn from the Movie Groundhog Day

Yes, today marks the day that the famous weather-predicting Punxsutawney Phil decides whether we are going to have six more weeks of winter or early spring. Most New Englander’s are thanking the little groundhog for blessing up with the latter. When I think of Groundhog Day, my mind drifts to the classic 90’s movie of the same name starring Bill Murray. I believe as marketers, we can learn a lot from this cult classic. For those […]
January 25, 2016

Customer Spotlight: Pinnacle Residential Properties

The Boston Logic Marketing Services team stays busy. Between running effective PPC campaigns, optimizing the Boston Logic platform for search, and launching innovative content marketing efforts, there is little time for bragging. However, we are extremely proud of a recent project that our team has helped create. We worked with one of our clients, Pinnacle Residential Properties, a leader in the Wellesley MA real estate market, to create a buzz-worthy campaign centered around the Chinese […]