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Smart Talks on Big Ideas at Inman

Summer may be winding down, but the conference season is in full swing. This year, we’re heading back to Inman Connect San Francisco, where we will be hosting our very own MarTech Salon in the Franciscan B room.

Want to know where today’s biggest influencers think the industry is headed, and how technology and marketing will change the game for brokerages alike? Find out when real estate’s brightest get together to discuss a variety of innovative topics.

Check out the schedule!

The MarTech Salon: Smart Talks About Big Ideas in Marketing & Technology 

Tuesday, August 2 • 9:00 am – 4:30 pm

9:00 am: Introduction and Networking

9:45 am: Welcome
Why are we bringing dozens of vendors into 1 room? To take over the world..
David Friedman, CEO and Founder, Boston Logic

10:15 am: Panel: Ins and outs, How Capital Markets Approach Real Estate Tech

One day, you’ll probably want to sell your RE Tech company. Understanding capital markets, where they sit and how they work, is critical. Navigating these waters well can yield millions in valuation. In this session, you’ll hear from folks who dwell in these trenches every day.
Moderating: David Friedman, CEO and Founder, Boston Logic
Panel of acquirers and Investment Bankers

11:00 am: Building an RE Tech Company

What does it take to start and build a RE tech company not only to succeed but to scale? The Real Estate industry presents a unique landscape for tech startups, hear from founders who have built a company and a path to success.
Greg Robertson, Founder, W&R Studios
David Friedman, CEO and Founder, Boston Logic

12:00 pm Lunch Break

1:00 pm: Panel: Succeeding Amongst Giants

Joe Schutt leads a panel of small brokerage leaders who are beating the competition. Learn how boutiques are making an impact in top markets traditionally dominated by large players; hint: It ain’t lawn signs.
Moderating: Joe Schutt
Stacie Staub, Live Urban Real Estate
Sara MacLennan, Liv Real Estate
Kyle Klain, Barker Realty

2:00 pm: Panel: Young Guns – New Technology Disrupting the Way We Used to do Things

What does innovation look like in Real Estate Tech? Meet four young companies that are bucking tradition and changing the way we attract, meet, communicate with and engage buyers and sellers.
Moderating: Spencer Taylor, Director of Business Development, Boston Logic
Melissa Kwan, CEO, Spac.io
Molly McKinley, CMO, Adwerx
Mark Tepper, VP of Sales, Matterport
Kailyn Wilson, Matterport

2:45 pm: Driving Massive Growth with Simple Systems

This session will layout a tech/marketing focused, high-level framework that is time tested and proven to create amazing results, that agents can follow. We will also share the top 10 reasons why agents fail to execute strategically, and share insights to improve implementation and help grow results in your business today.
Matt Fagioli, CEO, XPlode

3:30 pm: Become a Mind-Reader, Use the Data You Have Today to Get Valuable Insight on Your Customers

Are your agents managing too many leads? Data can cut down their workload by analyzing user behavior and helping identify likely buyers. Join Scott Petronis from Onboard Informatics, as he talks about consumer intelligence and its impact on your business….and your time.
Scott Petronis, Chief Product Officer, Onboard Informatics

4:00 pm: Race to the Bottom: How Agents Are Growing Their Competitors’ Businesses

Instead of partaking in the quantity over quality mindset, cutting corners to close more business, and competing for your potential customers’ attention with a half dozen other pay-to-play agents who they think look exactly like you, why not be different? Race to the top, not the bottom. Avoid doing what everyone else is doing and be remarkable using these strategies to create a sustainable business and lifetime customer loyalty.
Rachel Allard, VP Operations, Union Street Media

The MarTech Salon: Smart Talks About Big Ideas in Marketing & Technology 

Wednesday, August 3 • 8:30 am – 4:30 pm

8:30 am: How Much is My Brokerage Worth?

Real estate brokerages have had an amazing run in recent years, and this run has prompted quite an active market for mergers and acquisitions. Sellers are cashing out and buyers are growing their market share, and the process of getting to that handshake is always a capital adventure. While valuing real estate brokerages evolves with the market cycles, there are some things that just don’t change. Find out what REAL Trends is seeing in today’s markets as they seek to pin fair market value to real estate brokerages.
Scott Wright, Manager of Business Analytics, REAL Trends

9:00 am: 15 Alternative Real Estate Business Models: Which One Will Win?

Find out in this fast paced talk that includes a brief history of industry business models and the latest developments from the high-flying startups to the deep-pocketed companies coming into real estate. Don’t miss it!
Jack Miller, CEO, T3

9:45 am: Your Videos Suck

Video is no longer the exception; it’s the rule. With video being the highest weighted form of content available, what types of real estate videos get results?
Donnie Miller, VP Business Development, Vscreen

10:15 am: A Lead is a Client that Someone Else Lost

The broken-down lead machine and other thoughts on the future of real estate marketing. Change the way you think about leads and other real estate marketing tactics.
Brian Boero, Partner, 1000watt

11:00 am: An Ace up Your Sleeve: The Growth of Team Technology

Teams have become a rapidly growing trend in the industry. In order for brokerages to continue to succeed they need to have the technology and processes in place to support the growth of teams. See what it takes to have an ACE up your sleeve.
Travis Saxton, VP, REAL Trends
David Friedman, CEO and Founder, Boston Logic

12:00 pm: Boston Logic Lunch’n’Learn – There’s No Such Thing As a Free Lunch
(But No Really: FREE Lunch!)

1:00 pm: How Much Is My Team Worth?

Teams seem to be all the buzz in real estate these days, and indeed they’re proving to be quite a force in many ways. By conventional standards a team can be quite a profitable business model, but does it actually have intrinsic value that is scalable and transferable? Find out what teams are doing to build enduring value.
Scott Wright, Manager of Business Analytics, REAL Trends

2:00 pm: Panel: Is the Sales Funnel Dead? What it Means for Your Business and Future Marketing

Join a discussion led by Onboard President Jonathan Bednarsh on how consumers make purchase decisions in the age of the internet. A panel of industry leaders discuss the relevance of the sales funnel in today’s internet culture and what it means for your business. This group will have you thinking about sales in a whole new way.
Moderating: Jonathan Bednarsh, President, Onboard Informatics
Jennifer Marchetti, Chief Marketing Officer, BHGRE
James Dwiggins, CEO, NextHome
David Friedman, CEO and Founder, Boston Logic

2:30 pm: Customers Don’t Give a S*** About Data, They Care About Something Much More Personal

What can you steal from Amazon that will increase online engagement 40%? What is the single most important thing to consumers when making a purchasing decision? Take a break from panels and join us on this visual journey guaranteed to entertain, inspire, and leave you a little angry that you weren’t doing some of these things sooner.
Erin Gilbert, Director of Marketing, Onboard Informatics
Jason McKeon, VP Sales, Onboard Informatics

3:00 pm: Panel: I Know Something You Don’t Know. How Big Data is Changing the Transaction

Meet three companies who are working with massive data sets to impact the way we target customers, allowing us to understand customers in a way we could only have dreamt of 5 years ago.
Moderating: Spencer Taylor, Director of Business Development, Boston Logic
Robbie Adler, President, Faraday
Mike Schneider, CEO, First.io
Marc Siden, CEO Onboard Informatics

3:30 pm: The Realty Austin Story

A rare glimpse into one of the fastest growing brokerages in the country. Hear input from their co-founder, marketing director, and director of online development.
Moderating: David Friedman, CEO and Founder, Boston Logic
Jonathan Boatwright, Co-Owner, Realty Austin
Brittanie MacLean, Marketing Director, Realty Austin
Jeff Burke, Director of Online Development, Realty Austin

4:00 pm: How to Find a Cause (Or Start Your Own) That Aligns With Your Brand

Your brand isn’t just a logo or words on a page; it’s an organic representation of the value you offer to your clients and the community. How do you focus your social responsibility in a way that speaks to the values and goals of your business? In this panel, real estate professionals share how they have integrated their social responsibility into their businesses in a way that is both holistic and heartfelt. Learn how to identify a cause that is right for you that will resonate with those you are most interested in reaching.
Moderating: Caroline Pinal, Cofounder, Giveback Homes
Matt Beall, Hawaii Life Real Estate, CEO, Principal Broker
Greg Fischer, Fred Real Estate Group, Principal Real Estate Broker
Gloria Castellanos, The Agency, Luxury Real Estate Agent
Joe Curtis, Chief Operating Officer, Pango Group Escrow

The MarTech Salon: Smart Talks About Big Ideas in Marketing & Technology 

Thursday, August 4 • 8:30 am – 4:30 pm

8:30am: The Truth About Upstream

A fireside chat with Alex Lange. Bring your questions, concerns, and predictions. Nothing is out of bounds.
Alex Lange, CEO, Upstream
David Friedman, CEO and Founder, Boston Logic

9:00am: Digital Stories

The power of story in real estate marketing, Learn how this fundamental marketing tactic can take your business to new heights.
Jessica Swesey, Author, 1000watt

9:45am: What Agents & Brokers Can Learn from Pokemon GO

In the first week after Pokemon Go was released, it amassed more daily active users than Twitter. Whether you’ve hopped on the bandwagon and have “Gotta Catch Em All” or you’re not sure what this fad is all about, there’s a lot that the real estate industry can learn from this latest craze. Come learn more about how this has became one of the fastest growing apps in history, what augmented reality is all about, and what takeaways you need to know about as you grow your real estate business.
Aaron Kardell, CEO, HomeSpotter

10:15am: Generational Gap – Technology Challenges with the Most Productive Brokerage in the Nation

Come and understand some technology challenges facing the most productive brokerage firm in the country. And, discover how to overcome a successful 40 year track record, implementing new strategies and technology.
Brandon Wells, CTO, The Group, Inc.
Cade Madison, Senior Strategist, Boston Logic

11:00am: Panel: Why Agents Fail

Ben Kinney leads a panel discussing what some of the most progressive and successful leaders in real estate are seeing as to why agents fall short, and how to overcome those pitfalls.
Moderating: Ben Kinney
Raj Qsar, Principal/Owner, The Boutique Real Estate Group
Kendyl Young, Broker Owner, DIGGS
Amy Youngren, Team Leader, Urban Lifestyle Group

12:00pm: Boston Logic Lunch’n’Learn – There’s No Such Thing As a Free Lunch (But No Really: FREE Lunch!)

1:00pm: How to Increase Adoption Through Automation

The biggest brokerage pain point is adoption. Come learn how to increase agent adoption of technology through automation, the cutting edge strategies to help your brokerage succeed.
Travis Saxton, VP Technology, REAL Trends

1:45pm: It’s Everyone’s Job. So, It Is No One’s Job

Is there a digital marketer on your team? A technologist at your brokerage? Is technology a shared responsibility? …… How’s that working for you? …… Please, be honest. Are you suffering from death by committee? There is a better way, even for small brokerages and teams, and you don’t have to spend an arm and a leg. Come and learn how Boston Logic is tackling this pervasive challenge.
David Friedman, CEO and founder, Boston Logic

2:15pm: What does the future look like for the MLS?

MLSs play a crucial role in the real estate industry. They provide structure to their local markets through technology and governance, providing members with the data they need to run their business. As technology has evolved, how does the role of the MLS change? Several leaders from large MLSs, and Zillow Group chief industry development officer Errol Samuelson, will take the stage to discuss how they are tackling technology changes in the industry and the role of the MLS is in the future.
Moderating: Errol Samuelson, Chief Industry Development Officer, Zillow Group
Bob Hale, President & CEO, Houston Association of Realtors
Lauren Hansen, CEO, IRES MLS
Jim Harrison, President & CEO MLSListings Inc.
Matt Consalvo, CEO Arizona Regional Multiple Listing Service, Inc.

3:00pm: Unlocking the Secrets to Unmatched Lead Conversion—Building a Powerful Sales and Service Funnel

You want to get the most out of every marketing dollar. The biggest and most costly mistake commonly made, however, is focusing on marketing alone while missing the key to converting leads into lifetime customers and increased profits — a cutting edge sales and service approach. Join us for a powerful and thought provoking session as Justin Shum, founder & CEO of ReadyChat, trainer and customer service advocate, provides proven and practical strategies that have helped hundreds of real estate firms maximize lead conversion and generate massive repeat and referral customers. Unlock the secrets that successful brokerages use and consumers want.
Justin Shum, CEO, ReadyChat

3:45pm: The Coming Wave of Agent Retirements, and What To Do About It

The generation of agents that is about to retire represents the first generation of agents who built their business within another brokerage. Those agents who got into the business in the 1970s are now in their 60s and 70s and are retiring, and in many cases they have businesses that they should be selling. Unlike brokers, there is no structural system set up to help them sell their business.
Joe Rand, Managing Partner, BHGRE Rand Realty


Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.