It’s 2016 and we thought our eBooks could use a facelift. The following is an excerpt from our latest ebook “Marketing Automation: Tools and Tips Every Real Estate Professional Should Have in their Arsenal.” If you like this post, download the eBook for free and read on!
Marketing automation refers to software and practices that allow you to automate and streamline your marketing efforts to increase your efficiency.
At it’s best, marketing automation makes your job as a Marketer more effective by providing an organized procedure for executing tasks like publishing blog and social media posts, and sending lead nurturing campaigns and emails to the right people, at the right times. This frees up your time, allowing you to focus on content creation, sales and closing more deals.
You likely already have some marketing features in place which could leverage automation to make your efforts more fruitful.
In our eBook, we aim to introduce you and provide more context to the basics of marketing automation and benefits including: