Why Work With a Marketing Agency? Here are 4 Reasons [Part 1]
February 11, 2016
Customer Spotlight: Peabody & Smith
February 16, 2016
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Why Work with a Marketing Agency? Here are 4 Reasons [Part 2]

Surprised Female with Red Cap Holding Outsourcing Card.

Surprised Female with Red Cap Holding Outsourcing Card.

Recently, we shared part one of our two part series on outsourcing your marketing. Now we’re back with part two, covering even more reasons to work with a marketing agency!

Here are two more reasons to work with a marketing agency; let’s dive in:

3. You think your current print publications are enough

Back in the day, superior real estate marketing involved professional-level listing sheets, weekly snail mail updates, and perhaps getting your listings published in the local newspaper. And this worked for a very long time. However, that time is over.

With the introduction of the internet, homebuyers began to do their research actively online. They began to seek out useful information, and trusted those brokerages who offered them the best answers to their questions. Thus began the start of INBOUND MARKETING.

Inbound marketing is the concept creating high-quality content for visitors to find on the web, that will then bring them to your site and eventually engage them in a business transaction. This concept involves optimizing your website for search, blogging, producing long form articles and infographics to be shared, and everything in between.

And while this process may be more time-consuming than the marketing practices of yesteryear, successful campaigns are able to benefit even more today because they are targeting prospects that have already expressed interest in buying or selling a home, so the brokerage is able to effortlessly propel them down the sales funnel.

Most marketing agencies today are well-versed in inbound marketing and digital marketing drives their business. Rather than try to play catch-up, let a seasoned veteran in the industry guide you through this process.

4. You often forget to re-engage your leads

Let’s say that all of the above doesn’t ring true for you and your business. You have the time, the in-house resources, and the technical savvy required to run a fantastic online marketing campaign. Your site is flooded with leads, your posts are liked and shared, and your web traffic is well above last year. But then at your annual all-company meeting, it was time to look at the numbers, and your sales numbers did not reflect the growth you’re seeing in your Google Analytics account.

In real estate, a lead lives especially high up in the funnel. We recently did a study which showed that the average time between a lead signing up on your website and actually closing on a home is about 12 months.

12 months is an incredibly long time. While it’s fantastic to see an increase in leads coming into your website, the real money is in the sales. This is where perfectly tailored email marketing campaigns come in. Email marketing is an incredibly powerful tool that many brokerages are not taking advantage of it.

Lead acquisition is not the end of the story. And an external marketing agency can help you segment your email lists and create engaging newsletters and drip campaigns that will keep your leads connected to your business throughout their buying cycle. That way, when they are eventually ready to buy, your brokerage will be top of mind.

Are you ready to enlist the help of a digital marketing agency? Give us a call today to learn more about our services and how Boston Logic can help you grow your business.

That does it for our series on why you should work with a marketing agency. Check back for more posts on real estate marketing, design and technology trends!


Leah Tagliarino
Leah is a Marketing Services associate at Boston Logic, where she researches and and applies the major practices of digital marketing, to include Google Adwords online advertisement, search engine optimization, content production, blog management, keyword research, competitive analysis, reporting and more. She is in direct contact with Boston Logic clientele tasks on a daily basis, playing an integral role within the Marketing team.