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Why Work With a Marketing Agency? Here are 4 Reasons [Part 1]

Set of colored circle icons with outsource symbols.

Set of colored circle icons with outsource symbols.

This is part one of a two part post. Look out for part two coming later this week!

Deciding to enlist the help of an external marketing agency can be a tough decision. After all, how can a group of strangers really understand how your business operates? However, utilizing superior marketing techniques can make or break the growth of your brokerage.

Whether you need more leads, better qualified leads, or would just like a more focused social media following, hiring a professional marketing agency may just be what you need to propel your company this year.

Here are 2 of the top 4 reasons to hire an agency:

1. You don’t have the time to do your marketing right

So many of our clients will often say to us that if they only had the time, they could put together that awesome Facebook campaign, or write all of those neighborhood guides that they have dreamed about. However, the life of a real estate broker is a busy one. Between scheduling showings, attending home inspections, and countless meetings and phone calls with worrisome sellers, it’s hard to find the time to do your marketing justice.

That’s where an external agency comes in. Their entire days revolve around strategizing and executing top-notch marketing tactics that will give you more business. And as your agency team gets to know your business better, you will soon start to feel as though they are just another employee in your office.

2. You don’t have the resources to make a splash

It’s no lie that the perfect marketing recipe requires some much-needed ingredients. And these resources can be hard to come by. These are skills such as superior writing abilities, stellar design skills, and of course the technical know-how into the world of online marketing–seo, ppc, and marketing automation, to only name a few. Chances are, you don’t have someone or even a group of people in your office with these skills. Maybe the intern? He’s a millennial, he knows about the internet!

Unfortunately, to make a splash online today you need people with expert-level skills. And that’s what a team at a marketing agency is comprised of; people with this skill set who are passionate about marketing and helping you grow your business. These are full-time employees with strong backgrounds in the industry, who continue to learn and grow their knowledge of today’s best practices on a regular basis.


Stay tuned for part two of our series on outsourcing your marketing coming to you this friday!


Leah Tagliarino
Leah is a Marketing Services associate at Boston Logic, where she researches and and applies the major practices of digital marketing, to include Google Adwords online advertisement, search engine optimization, content production, blog management, keyword research, competitive analysis, reporting and more. She is in direct contact with Boston Logic clientele tasks on a daily basis, playing an integral role within the Marketing team.