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Your Guide to Advertising Tools [Infographic]

advertising-tools-for-real-estaeDrawing in and converting potential leads requires that you create some killer content, right? Well, advertisements are just another outlet for you to do so. Every day we see ads, and not only in print or on TV. Scrolling through the web and social media, we also come across these bits of content gold; oftentimes it even seems like they are following us (ah the magic of retargeting). Although it’s important to have mix of advertising efforts, real estate advertisers can’t ignore that the web is emerging as one of, if not the, most important channel, as 90% of potential buyers use the Internet as their main tool when searching for properties.

Not a mere 10%, or even 50%. No, 90% of buyers start their search online. That’s almost everyone. This proves that incorporating advertising into your marketing strategy can help you get more out of your campaigns and boost your lead generation efforts. But there’s just one small issue: many real estate agents and marketers are weary of spending too much money on tools that are too complicated to use.

That’s why we came up with this infographic, to guide you right through the fundamentals of advertising across 5 major online channels.


Like this marketing resource? Want to dive deeper into advertising? We can help!



Formed in 2004, Boston Logic is an online marketing and software firm focused on the real estate industry, providing software, online marketing, and design services to real estate companies. Boston Logic helps works with real estate developers, brokers, and agents to help them grow and succeed by leveraging technology, marketing services and the web.