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October 7, 2015

Are Online Leads Important?

The following is the introduction to our latest eBook, “The Truth About Online Leads, The opportunity that real estate brokerages are missing.” If you find the information compelling, download the study to find out more!  Online leads have long been misunderstood in real estate. Agents don’t think they are valuable. Brokers struggle with converting the leads they generate and calculating return on investment. The full lifecycle of a lead generated via a brokerage website is […]
August 28, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 3]

This is part three of our three part series. Click here for part one and here for part two. In this series, we have explored some common misconceptions about SEO in the real estate industry and the truth for each one. In order to rank well, real estate brokerages must always stay up to date on SEO best practices. Here is the final misconception that we will cover in this series: Misconception #3: Writing short […]
August 26, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 2]

This is part two of our three part series. Check back Friday for the final part. In the complex world of real estate SEO, tips can be outdated in a week and best practices are constantly changing. Here’s part two of our list of misconceptions that we hear all too often from our clients about real estate SEO. Misconception #2: Buying domain names and redirecting them to your website will increase your web traffic This […]
August 24, 2015

3 Common Real Estate SEO Misconceptions – DEBUNKED! [Part 1]

This is part one of a three part series. Check back later this week to see part two and three. To conquer the real estate SEO space, it’s important to stay up-to-date on the latest best practices. Read part one of this three part series of myth-busting tips to learn how to stay ahead of the game: Misconception #1: On-page keyword optimization is all you need to get a page to rank well. As the […]
August 20, 2015

3 Reasons Brokers Don’t Get the Leads They Deserve (And How to Fix Them)

When you are looking for a home or a new apartment where is the first place you go? Personally, like most people, I rely on Google. In my searches, I stumble across countless real estate websites. As I click through these sites, far too many of them aren’t doing enough to convert the traffic into leads. Are you getting the leads that you feel you deserve? If you’re like most brokerages, you worked hard on […]
August 18, 2015

10 Brokerage Tech & Marketing Pros to Watch

Here at Boston Logic, we’ve been in the real estate game long enough to notice some of the best players in the game. We can also spot some of the top up-and-coming innovators as well. In fact, we’re so impressed with these rising stars that we’ve created a list of the ten brokerage tech and marketing pros to watch. In no particular order, here are ten rockstars doing big things in real estate: 1. Noelle […]
August 12, 2015

Pinterest: Your Newest Real Estate Marketing Tool

It’s no secret that content marketing is the key to success for any business. Content marketing is any sharing of media or publishing your own content in order to attract customers. A huge part of content marketing is imagery, making Pinterest a very useful tool to create and share content that will help build your real estate business. What is Pinterest? Pins: images and other forms of media Boards: categorized collections of your pins Repins: reposting images […]
August 5, 2015

3 Types of Effective Emails for Real Estate

Looking to improve your content marketing as well as communicate more effectively with clients? Of course you are! Email continues to be one of the most effective forms of communication across industries. It all starts with inbound marketing, which allows you to increase lead generation and direct more traffic to your website. One of the key components that enables inbound marketing to be so effective is content. This includes any media or published content that […]
June 5, 2015

CRM + Agent Adoption = Productivity

Recently Boston Logic partnered with REAL Trends to take a look at agent adoption of technology, particularly CRMs. By studying data and asking questions, we explored the degree of impact these systems had and which technique and systems are the most effective in generating the best agent adoption. To learn more about this study, please read the first chapter below: Do I Need a Customer Relationship Management System? In a past study conducted by REAL Trends in […]