You are an awesome SME. Did you know it? SME stands for subject-matter expert. Its broadest definition refers to someone who has great expertise on a topic. SMEs commonly work in software development, IT, law, and publishing. In the real estate business, SMEs are the realtors and industry professionals who run the brokerage. That’s you. You have expert knowledge about the market and your area of service. You know what type of properties are for […]
With real estate technology getting so much air time, it can be overwhelming to decide what new tools to adopt and where to spend those precious marketing dollars. The first step, is to consider your performance over the past year to determine what has worked, and what hasn’t. Understanding your data is key to determining which new marketing trends to try out in 2018. That being said, here are 7 real estate marketing trends that […]
The real estate tech industry reached a whopping $5 billion in deployed investments last year. As a brokerage, continued growth in this industry depends on your ability to get the best real estate technology for your company. Despite this, I continuously hear the same thing over and over when I talk to brokerages across the country: “We spent money on technology but we don’t feel that we, or our agents, are getting value from it”. Technology is a […]
Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Best Property Search Best Interactivity Best ILM Process and Response Time Most Effective SEO Strategy Best LeadingRE Branding Best Mobile Site #1 Overall Website Traffic Leader This year, […]
Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help your digital presence reign supreme—without the process being a royal pain. Why You Should Care About Content First let’s talk about some of the […]
Marketing for real estate brokerages is time-consuming, and duties often span both digital and offline marketing campaigns. For digital marketing, the to-do list is long: maintaining websites, writing and deploying marketing emails, trying to compete in search results, figuring out what Snapchat is… with limited time on hand, how can you ensure you’re getting the best results? For 2018, consider all the ways in which you can focus on improving the quality of your digital […]
Winter can be brutal to real estate agents. Between all the shovelling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time to dedicate to sellers and to marketing themselves to attract those winter clients. Want to get to those coveted leads before your competitors? You should […]
Do you spend several hours every day tending to repetitive duties like answering emails, taking phone calls and managing tasks? If so, you’re not alone. Time management is a challenge for any professional in today’s digital world where tasks can come at you from both online and offline sources.
Gone are the days of homebuyers driving down streets and looking for “For Sale” signs. Any realtor worth their salt understands the impact that today’s modern, digitally-driven, and lightning fast generation of homebuyers is having on the industry. In fact, the very first step of almost half of all buyers is to search online. Online consumers can be a fickle (and impatient) group- and many times, the agent who wins their business is the one with the quickest response time.