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The Power of Smart Lists

Smart boy in red glasses near blackboard with formulas

Smart boy in red glasses near blackboard with formulas

Managing lists is tedious; no one really wants to do it, especially in real estate when they can seem overwhelming. Wouldn’t it be great if someone, or something, could manage your lists for you? Now you don’t need to go and hire an intern, that’s not what I’m implying. There is a simpler solution: Smart List. With just a few clicks on your part, you can create a Smart List that will do all the heavy lifting for you and allow you to focus more of your time on closing deals.

What are Smart Lists?

So at this point, you might be thinking, “What makes a list smart?” Smart Lists are “smart” because they auto-populate based on certain search criteria that you define. When a lead comes into your system matching the criteria specified for your Smart List, they will automatically be added to it. Conversely, when a contact no longer matches a list’s conditions they can be automatically removed from it. There is no manual work to be done, thus, the power of Smart Lists!

How do you Use Smart Lists?

Smart Lists make segmenting your leads easier and more efficient than ever. When your lists are segmented, you can send more valuable, targeted content to your leads that will make them more likely to convert, and less likely to flag your address as spam.

If you use a platform that leverages this powerful tool, then you can easily get started; all you have to do is select the criteria that will make your list smart, which the platform provides. For example, for a real estate Smart List, you could set criteria to pull in existing and new leads based on lead types (buying, selling, renting, just looking, etc.). Any number of criteria can be combined to create a Smart List, just make sure that you have a sufficiently large number of leads that match it.

If your platform doesn’t employ Smart Lists, you should consider switching to one that does; you won’t believe how much more effective your campaigns and other content delivery strategies will become. Worried about your return on investment? No problem. Utilizing Smart Lists will ultimately help you generate an even better ROI than you ever imagined!

Smart Lists and Retargeting

Smart Lists can also be used for retargeting purposes, specifically in conjunction with social media platforms, like Facebook, and with Adroll.

In short, Google’s Smart List feature uses signals to predict which of your previous site visitors are likely to convert, and regulates and realigns your retargeting campaigns accordingly.

With social media you can again choose criteria, like specific page visits on your site, to segment your previous site visitors. However, before you can do so you must create a Custom Audience list by adding the platform’s pixel to your own site or uploading an email list that the platform can cross-reference.

Once you create a Custom Audience, you can also create a Lookalike Audience list, which will allow you to reach customers who have not visited your site, but have browsing behaviors that are similar to your previous visitors. You can then use smart criteria to segment your Lookalike Audience into specific lists in the same way that you would your Custom Audiences.

Smart Lists are an important part of marketing automation. Leveraging Smart Lists means you’ll be able to get more personal with your contact by always sending them the most valuable and relevant content you have to offer.


Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.