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Making Sense of your Google Analytics Data

Vector illustration of analytics flat design concept.

Vector illustration of analytics flat design concept.

Gain competitive advantage and shoot to the top as a leader in your territory. How? The answer lies in Google’s product suite. 

The following is an excerpt of a chapter taken from our latest eBook, “The Marketer’s Guide to Google’s Product Suite.” If you want to know which tools all real estate pros need to know, download the eBook for free!

Now, let’s check out the first part of the chapter, all about your Google Analytics data:

Google Analytics is a powerful analytics tool that helps you identify which pages on your site are engaging visitors, and which you need to adjust. Remember, you can’t monetize what you can’t measure!

What the Numbers Mean

When you access your Audience dashboard upon first logging into your analytics, you can see that there are a variety of vanity metrics displayed. It is important to understand what the data is showing you, before you delve into strategy.


These are the new and repeat users who have had at least one session (engaged visit) on your site.

Page Views

Pageviews counts the total number of pages on your site a user has viewed. Within GA’s Behavior tab, you can go through each of your individual site and landing pages and see a similar breakdown of metrics. This helps you know which pages are successful at drawing in and keeping traffic, and which need some work.


This number represents the average number of pages viewed per session. A higher number here could mean that your users are engaging with your site or, that they are not finding what they are looking for.

Avg. Session Duration

This is the average length of a user session. You’ll want to see a long session duration. The more time spent per session, the more engaged your visitor is and more likely that they will choose your brokerage for buying, selling or employment.

Bounce Rate

This tells you the percentage of users who leave you site after viewing only one page. On certain pages, like blog posts, you can expect higher bounce rates since the viewer may gather all the information they need from that one page. However, on pages like your home page you want to try to keep your bounce low, since you want the people viewing these pages to either enter their information or continue browsing on your site.

% New Sessions

This number is an estimate of the percentage of first time visits to your site. This metric is important because it does the best job of representing how many individual people are interested in your site.

This is just the beginning of the Google Analytics breakdown and best practices we cover in our eBook. And it doesn’t end there! We’re discussing even more need-to-know tools like Webmaster Tools, Adwords, Keyword Planner, My Business, YouTube and more! Sound good? We think so too. Download “The Marketer’s Guide to Google Product Suite!”


Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.