The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home.
Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new clients to your brokerage.
If you want to maximize your open house potential, you’ll need to have the right technology and marketing. Here are tips to help you drive traffic to your open house.
You’ll want to get the word out as soon as possible. Email marketing is one of the fastest, most efficient ways to reach your potential viewers. Keep your email subject lines personalized and friendly as possible.
Retargeting advertising and lookalike audiences can also extend your open house visibility. In case you’re new to advertising, we have a handy infographic to get you started.
Your open house is a great place to collect leads. Break out of the traditional pen and paper and use an app such as Spacio for lead generation. Spacio works as an iPad and web app that allows you to capture leads digitally and helps you find out who your most likely customers are. Since you likely don’t know anyone coming into an open house, gathering insights about these people helps you build valuable relationships with them. Not only that, but you can also set up marketing automation for post open house. Speaking of which…
Even if you don’t create a sale from your open house, you will want to be top of mind. Follow up with your leads with newsletters, drip campaigns and market information. The point is to be as useful and top of mind as possible.
With the right technology, your open house can be a revenue generator for your brokerage. Want to find out how much? Try this free tool from Spacio.