In 2017, real estate tech experienced an investment explosion- with investors infusing over $5 billion of capital into real estate tech tools and the tech companies that fuel the $35 trillion industry that is the U.S. real estate market.
But the players are many, and it can be hard to know who does what in the real estate tech landscape. With so many solutions, products, and providers to choose from, it can be easy to spend money on tools that ultimately don’t bring any value. As a real estate broker, you need to think carefully about what tools are needed to grow your business and to recruit and retain more top producing agents.
That’s why we created this infographic of The Real Estate Tech Landscape, to help guide you. Read it, like it, and share it with your network!
1. More is not better
Start with foundational software that has most of what you need and an open API. Then, integrate with the rest.
2. Avoid the shiny pennies
Don’t get distracted by all the buzzy tools. Focus on the few, high quality solutions that will get you to your end goal. Remember, you get what you pay for.
3. Consider your resources
Do you have a dedicated person to manage your programs? Do you typically have high agent adoption? If not, make sure to consider partners with a proven support and deployment process.