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How to Launch Your New Real Estate Website: 5 Steps For Success

If you’re reading this blog post it means you’re either thinking about launching a new real estate website, or are already in the process of rolling it out. Congratulations! Launching a new website is an exciting  project full of enthusiasm and dedication.

And now you’re in the homestretch, the final chapter of your website project. The budget is approved and the statement of work has been signed. So what are the next steps you should take to make sure your website launches on time, within budget, and exceeds expectations? Here 5 steps to guide you through the rollout of your real estate website.


1. Give your technology partner the right tools

You want to provide your partner with the right tools to become an extension of your team. They likely have some basic information about your company, but to make sure that your project is successful, they’ll need more.

To start, supply your tech partner with background information on your company. Explain where your external and internal pain points are, as well as what feedback you’ve received from your clients and stakeholders. It’s just as important for your partner to understand what has and hasn’t worked, as it is for you. If you haven’t already, check out our blog post on how to define and measure technology success for your real estate business. It’ll give you a great idea on how to identify and convey your expectations and goals to your tech partner.


You will also need to provide existing marketing and branding materials like:

  • Strategy documents
  • Legal guidelines
  • Branding & style guides
  • Logos
  • Imagery

Over time, your tech partner will have more experience with your company to draw from. But it’s important to give them a strong baseline to work from to achieve the best possible results right from the project start.


2. Have one point of contact

There may be lots of stakeholders involved in your website project (there usually is). And while it’s important to collect all of their feedback at each step in the launch process, communication between parties works better with fewer people. Too many cooks in the kitchen can slow down development process and burn through valuable project hours. By identifying one point of contact (POC) you’ll be better equipped to manage all communications. 


3. Communicate with you partner regularly

Be available for regular “touch base” calls or in-person meetings. Constant communication is a must to keep the strategy, the goals, and the next steps clear and in line at all times. That doesn’t mean you have to be on call and available at all times. Be upfront about how you like to work, and what your internal pressures and challenges are, so that your partner can provide you information when you need it

Ask your POC to provide follow up meetings minutes after every meeting. Meeting minutes are used to inform attendees and non-attendees about what was discussed during a meeting. The documentation should include:

  • items that were discussed
  • future action items with assigned responsibilities and due dates
  • areas of risk or concern
  • any other events or discussions worth documenting for future review

This will serve as great reference for everyone and will make sharing updates with your team easy!

Also, do not be shy about asking questions and giving your own insights throughout the project. But be open to opinions and recommendations as well. A fresh perspective from industry experts might be just what you need to breathe new life into your project!


4. Understand your partner’s full capabilities

Understanding your partner’s full menu of capabilities can be important as your project evolves. Your digital partner understands your business and your brand. If new needs present themselves during the project, they’ll be able to make recommendations and execute them quickly in other areas related to your project, such as content development or website optimization.


5. Understand your commitment

Before you push full steam ahead, make sure you have the time, support, and resources to invest in the project. Having buy-in from your company and the schedule availability from the start is crucial in making sure the project is a success. Just because you are outsourcing the work doesn’t mean that you won’t be making a considerable effort as well. Outsourcing any project requires a strong partnership built on trust and respect in order to be successful.