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The Power of Responsive

The responsive design mockup on wooden background

The responsive design mockup on wooden background

Responsive design has become a marketing buzzword. But that doesn’t mean it doesn’t have merit. In fact, it’s quite the opposite. Having a responsive website is increasingly important for usability as we enter the era of mobile search. Not only is a responsive site a user’s dream, it also helps you improve various metrics, including your Google ranking.

Let’s get into the power of responsive:

Responsive Improves SEO (and mobile SEO!)

A responsive site gives you major brownie points in the eyes of Google. It’s no secret that the world’s most powerful search engine ranks responsive sites higher than non-responsive sites, favoring them in their algorithms. Google actually recommends that you implement your site as responsive, in order to get the best SEO results.

This is because responsive design improves your site’s SEO not only on desktop devices, but also on mobile. And today, mobile certainly matters. In 2016, more searches occur on mobile than on any other device, so it’s imperative that your site uses responsive design in order to provide your visitors with the best user experience and to boost your SEO.

Improves Site Speed

Having problems with site speed? Responsive design can help you fix that, as it has a positive impact on page load time. As an internet user, you know how important site speed is to engage your users. Not only is a slow site a thorn in the side of usability, it also hurts your site’s SEO ranking. Responsive design ensures that your page loads accurately across all browsers, on all devices. It also is a great way to help speed up your site.

Enhances Usability

Users love sites that look pretty across devices, especially mobile (afterall, we are in the midst of a mobile takeover). This is where responsive design shines. No matter the browser or device, a responsive site makes for the optimal viewing experience. Imagine you are a lead looking at a brokerage site on your smartphone. You don’t want to have to pinch and zoom just to get the right mobile view. Your site’s visitors don’t either.

Responsive design ensures that your users will always have the best user experience. It also can help you reduce bounce rates from your site. Think about it, when your site is easy to view and navigate on any device, a user is less likely to look elsewhere for their property needs.

Lowers Chances of Penalization

Having duplicate content on your site’s pages means you risk penalization from Google that can hurt your SEO. This is because Google creates duplicate index pages when you have separate sets of site pages for mobile and desktop usability. When your site is responsive, you avoid this, as you only create one set of pages. Google can then crawl and index your responsive pages much easier and faster, without creating any duplicate content.

Makes Updates Easier to Manage

I mention above that creating one set of responsive pages for your site, rather than creating specific mobile or desktop optimized pages, helps improve your SEO. Well, responsive design also makes your site updates much easier to manage. When you are only creating one set of pages, there is less upkeep. Everything you update translates universally across all devices!


Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.