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5 Reasons to Switch to Responsive Design

Digital generated devices on desktop, responsive design wireframe on screen. All screen graphics are made up.

Digital generated devices on desktop, responsive design wireframe on screen. All screen graphics are made up.

Picture this; a potential customer is in the market to buy a home, and they see an ad for your real estate brokerage. Maybe they’re browsing through a magazine on the train or sitting in a lobby, watching the TV before an appointment. Wherever they are, they do not have access to a traditional computer. What they do have is their cell phone. Perfect, they can still look you up online; it sounds like fate! Until they pull up your website and find that it’s not optimized for mobile viewing. Who wants to look at that? NEXT. So they pull up the site for a different brokerage, maybe even a competitor of yours, and voilà! A beautiful, optimized mobile site, this is great! Now they can easily and happily enter their information, and are one step closer to buying a home. How did the other site get the lead? Easy. Responsive design.

What is responsive design?

Responsive design is web-design optimized for adaptive display across device and browser screens of all sizes. Leveraging the responsive design approach allows you to increase your reach and visibility, and makes you more accessible to a wider audience.

Even if your site isn’t responsive yet, it’s never too late to switch! Below we explore the top 5 reasons you should adopt responsive design for your website.

1. 63% of American adults use cell phones to go online

How do you access the Internet? You probably use a number of devices, including a computer, smartphone, or tablet. A study conducted by the Pew Research Center found 90% of American adults own a cellphone, more than half of which are smartphones, and as many as 63% use their phone to go online. Additionally, 34% of those cell owners even claim to go online mostly using their phones. With stats like these, the most logical approach to your website should be responsive design; it will make for a better user experience, increase your lead generation, and ultimately maximize your customer sales.

2. Better user experience and conversion

I mention above that a responsive approach to your website will yield a better user experience and conversion rate; the sleek view, regardless of device, will entice prospective leads and customers to spend more time on your site, and in turn reduce bounce rates due to an unsatisfactory experience.  It’s true! According to a study by Skillcrush, 40% of people will choose a different search result if the first is not mobile friendly.  We all know that a lead that stays on your site is more likely to become a customer. That’s why responsive design is so important!

3. Your site is easier to maintain

Your time is valuable! The responsive approach takes this fact into account. No longer do you need to spend your time tediously creating mobile and tablet specific pages for two versions of your site. Instead, with responsive design you have one site to manage, and it’s the site’s responsibility to respond to the device screen or browser size! One, responsive site also means…

4. Better SEO Rankings!

It’s no secret that Google prefers responsive, mobile friendly sites, ranking them as more valuable and placing them higher in search results. Also, since you are only creating one set of site pages, it is easier for search engine spiders to crawl and accurately index your site and content to improve your SEO results. Simply put, if your site doesn’t employ responsive web design, it is not going to rank as high as one that does.

5. Your content is the star

With responsive design, your content comes first! You don’t need to sacrifice the substance of your site due to how it may appear across different devices. The responsive approach gives you free reign to focus on creating compelling, engaging content that is valuable to your site visitors, and does all the heavy lifting when it comes to the display.

Don’t let an un-responsive site drive away your potential buyers and sellers. Switch to responsive design and watch your business grow!

Samantha Leonard
Samantha is a Digital Marketing associate at Boston Logic, who works closely with the Marketing and Sales teams to create engaging and valuable content, with the goal of educating leads and guiding them through the buyers journey.