According to comScore, 56% of all online traffic comes through mobile. This means that more people now use their smartphones to go online than any other device. So, you need to make sure that your site is mobile optimized and ranking for mobile search.
Responsive design refers to web-design that is optimized for adaptive display across all browsers and devices, on screens of all sizes. Bottom line: it makes for the best mobile experience.
Google loves responsive design. So do mobile users. Think about it from a lead’s perspective. You’re in the market for a new home and decide to use your phone to go online and search for a location. You think you’ve found the perfect place, you click the link from your search, but when the website loads, it looks a mess on your phone. So, you’re on to the next one. You’re not going to browse a site that’s not optimized for mobile on your phone. Neither are your leads. And with Google, forget it, they’re not going to rank it well.
Not only does responsive design make for a better user experience, it is also SEO friendly. When your site is responsive, you ensure that Google actually understands that you have a mobile site. This is because Googlebot can more easily crawl and index your site, since you are creating one set of responsive web pages, rather than two different page versions. As such, responsive design helps improve your SEO results.
The speed at which your site pages load on desktop devices directly affects your SEO. This is true for mobile as well. Typically, you want your website to load in 5 seconds or less. Any longer, and you’re at risk of losing potential leads and customers, maybe even to a competitor.
If your website is already slow, it will be even slower on a mobile device. Although implementing responsive design does have a positive impact on your site’s speed, you still want to run some diagnostics to see what other elements on your site are slowing it down. Generally, these 5 easy ways to speed up your website can help you do the trick.
Mobile interstitials are ad overlays that pop up and block users from accessing the content on your site. Usually they ask for a contact’s information, often in exchange for a download, so that the contact can funnel into a lead management system.
These modals are annoying, and they’re not mobile friendly. Have you ever been on browsing a site on your phone and had one of these nuisances pop up that you just can’t close? Not only are they disruptive to the user’s experience, they also cause indexing issues with Google.
However, as a real estate site, it’s imperative that you capture your leads’ information. But how? Instead of interstitials, Google recommends that you use a banner.
Having too many redirects slows your site down, especially on mobile devices. And, as we know, page load time has a major impact on your site’s SEO ranking. You want to check how many redirects your site uses, and see if that is an issue affecting your page speed. You’ll likely find that many of the redirects you have aren’t even necessary after all.
Take the following scenario into account: Someone is on their smartphone searching for “Condos for sale in Boston,” but some of your resources are blocked. Google sees your page, but doesn’t know that it is mobile friendly, so they return a different page instead. Better luck next time.
To ensure that you are not blocking any resources on your site, check out this resource.
Mobile optimization doesn’t just mean having a responsive website, it also applies to apps. Having your own brokerage branded and/or agent sub-branded app offers your potential leads and customers the ultimate user experience, and it can help your SEO on mobile devices. For instance, mobile apps now appear in Google’s organic search results for relevant queries.
This article covers few ways to incorporate app discoverability into your SEO strategy.
If you haven’t already, it’s time to go mobile! With the majority of Americans conducting searches online, you’re sure to drive more business for your brokerage with an optimized site.