Boston Logic Announces Vance Loiselle as New Chief Executive Officer to Accelerate Growth

Boston, MA, March 20, 2018 – Boston Logic, (, a software-as-a-service (SaaS) technology platform that powers leading enterprise and boutique real estate brokerages and teams nationwide, today announced the appointment of Vance Loiselle as President and Chief Executive Officer. At Boston Logic, Loiselle will have overall responsibility for driving company strategy and expansion. David Friedman, the company’s founder, will continue to be active on the board of directors.

Vance is an accomplished enterprise software leader with more than 20 years of experience building high-tech companies into market leaders. As co-founder of BladeLogic, he helped lead the company from idea and initial funding to IPO and subsequent $900 million acquisition by BMC Software. After BladeLogic was acquired by BMC Software in 2008, he remained with BMC Software for four years serving in various executive positions, including worldwide vice president of global services, sales operations, field marketing and software consulting. After BMC, Loiselle was president and CEO of Sumo Logic, leading the company from launch through multiple years of hyper-growth in employees, customers, and revenue.

“Vance has deep experience in not only founding and growing start-up technology companies, but running large-scale enterprise businesses,” said Marco Ferrari, Managing Director at Providence Strategic Growth. “His background in data analytics, CRM, and IoT is a perfect fit with Boston Logic’s strategy and trajectory in 2018 and beyond.”

“It’s an exciting time to join Boston Logic given its broad portfolio of market-leading real estate brands, including the recent acquisition of Propertybase, as well as strategic backing from great investors,” said Loiselle. “Throughout my career I’ve seen the power of data analytics and machine learning to transform an industry. At Boston Logic, the innovative platform and access to data will radically increase the productivity of real estate professionals while reshaping the overall journey for home buyers and sellers.”


About Boston Logic

The Boston Logic portfolio includes Boston Logic, the leading cloud platform for providing MLS-integrated luxury websites and lead management; and Propertybase, the leading global real estate CRM built on the platform. Boston Logic helps brokerages, teams, and top agents showcase their brand and drive growth through engaging websites, sales and marketing automation, an award-winning CRM and back-office suite, and data-driven business intelligence. Our platform powers over 100,000 users at 1,000+ real estate businesses in 60 countries worldwide, including Harry Norman REALTORS®, Pacific Union, Jack Conway REALTOR®, and Coldwell Banker Mason Morse.