Boston Logic Platform Now Powers Atlanta’s Largest Real Estate Brokerage

Harry Norman, REALTORS® Joins Growing List of real estate companies running on modern, comprehensive technology platform.


BOSTON, Mass. (May 2, 2016) –  Boston Logic (, an online marketing and technology provider for real estate brokerages, announced a new partnership with Atlanta-based Harry Norman, REALTORS®, a wholly owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate.

Harry Norman, REALTORS® ( is Atlanta’s oldest and largest real estate brokerage company with 12 offices and over 1,000 sales associates. The partnership demonstrates accelerated adoption among real estate companies ready for flexible, more innovative technology solutions.

“We searched extensively for a technology partner that could deliver a flexible, ‘mobile first’ platform upon which Harry Norman could pursue its long-term vision with confidence,” said Harry Norman, REALTORS® President and CEO Dan Parmer. “Boston Logic was, and is, head and shoulders above the rest.”

The partnership kicked off with the launch of Harry Norman’s new website, which is powered by Boston Logic.

The Boston Logic Platform was built on modern code that enables brokers to realize the efficiencies and profits gained by integration, usability and automation. In addition to the platform, which powers desktop and mobile websites, CRM, email marketing and more, Boston Logic offers elegant design and a marketing services team that helps clients execute effectively.

The Boston Logic Platform is proudly made in Boston, MA, by talented software developers writing in the same coding language – Ruby on Rails – used by companies including Twitter, Airbnb and Hulu. This modern code means better performance, greater flexibility and faster innovation.

“We know how important it is for brokers to deliver value to their agents and consumers, and how frustrating it can be to feel trapped in a technology platform that never evolves,” said David Friedman, Founder and CEO of Boston Logic. “More of them are deciding that they won’t settle for tired technology, and we’re eager to become their partner of choice.”

For more information about Boston Logic, visit

About Boston Logic

Boston Logic provides software, online marketing and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass.

About Harry Norman, REALTORS®

Founded in 1930, Harry Norman, REALTORS® is Atlanta’s oldest and largest residential real estate firm with 12 sales offices, various franchise and satellite offices, and more than 1,000 real estate professionals. The company is a wholly owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate.

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