Boston Logic Platform Now Powers Two More Major Brokerages

Pacific Union, Hilton & Hyland Join Growing List of real estate companies running on Boston Logic’s cutting edge, comprehensive technology platform


Boston Logic (, a software and online marketing provider for real estate brokerages, announced two significant partnerships in the past thirty days, demonstrating accelerated adoption among market leading real estate companies ready for better, more innovative technology solutions.

The brokerages are Los Angeles-based Hilton & Hyland (, which has over 100 agents from Beverly Hills to Bel-Air; and San Francisco-based Pacific Union (, which has 630 agents in 26 offices throughout Northern California.HHpress

“We searched extensively for a technology partner that could deliver a flexible, “mobile first” platform upon which Pacific Union could pursue its long-term technology vision with confidence,” said Pacific Union CEO Mark McLaughlin. “Boston Logic was, and is, head and shoulders above the rest.”

The Boston Logic Platform enables brokers to realize the efficiencies and profits gained by integration, usability and automation. In addition to the platform, which powers desktop and mobile websites, CRM, email marketing and more, Boston Logic offers elegant design services and an expert online marketing team that helps clients execute effectively.

“We’re the leader in the Los Angeles luxury market, and that means we need to lead in technology too.” said Jeff Hyland of Hilton & Hyland. “Boston Logic delivered a mobile and desktop website experience worthy of our brand, and back-end technologies worthy of the best professionals in the business.”

The Boston Logic Platform is proudly made in Boston, MA, by talented software developers writing in the same coding language – Ruby on Rails – used by companies including Twitter, Airbnb and Hulu. This modern code means better performance, greater flexibility and faster innovation.

“We know how important it is for brokers to deliver value to their agents and consumers, and how frustrating it can be to feel trapped in a technology platform that never evolves,” said David Friedman, Founder and CEO of Boston Logic. “More and more brokers are deciding that they won’t settle for tired technology, and that’s when they call us.”

For more information about Boston Logic, visit

About Boston Logic

Boston Logic provides software, online marketing, and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass.

About Hilton & Hyland

Hilton & Hyland is one of the preeminent residential and commercial real estate brokerages serving the exclusive Los Angeles luxury market. The firm was founded by Rick Hilton and Jeff Hyland, two of the most successful executives in Beverly Hills real estate.

About Pacific Union

Pacific Union is the leading luxury real estate brand in Northern California, offering a full range of personal and commercial real estate services – including buying, selling and relocation.

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