Boston Logic Teams up with HomeSpotter to Help Brokerages Bring the Best End-to-end Web and Mobile App Marketing Solutions

Partnership provides agents a single dashboard to manage leads and see all their search activity, and providing consumers with the best search experience on the market.

BOSTON, MA July 21st, 2016 — Boston Logic Technology Partners, the leading provider sales, and marketing brokerage solutions, today announced a partnership with HomeSpotter. Through the organization’s’ new combined offering, agents will have a powerful solution to help them manage leads and see all their search activity.

Through this partnership, HomeSpotter and Boston Logic customers will now have the tools they need to deliver the best mobile search experiences for consumers. The Boston Logic platform will integrate with a broker’s branded HomeSpotter app, enabling agents to track leads captured from the application.

In addition to lead tracking, agents can also track the app activity of their leads and clients. Following these interactions, key metrics can be automatically added to the Boston Logic platform, enabling agents to monitor customer listing properties and saved searches.

“A top priority of the brokerages we serve is to provide top-notch user experiences to their clients—with the goal of also growing revenue,” notes Davis Friedman, President of Boston Logic. “Partnering with HomeSpotter and integrating with their app supports this goal by helping our brokers provide better tools to their agents. By making it easy for customers to save search activity, agents can provide one of the best search experiences on the market.”

“The agent experience has been lagging, and brokerages are losing customers as a result,” says Aaron Kardell, Founder, and CEO of HomeSpotter. “HomeSpotter makes searching for homes a collaborative journey and engages the consumer, leading to a better overall user experience.”

Adds Kardell, “Our goal in bringing the Boston Logic and HomeSpotter solutions together is to provide the tools agents need to provide the best solution to their customers, so they no longer risk losing out to the competition.”

About Boston Logic

Boston Logic provides software, online marketing and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass. Companies benefiting from the Boston Logic Platform include Pacific Union, Harry Norman Realtors®, Intero Real Estate, and many more. For more information, visit

About HomeSspotter

HomeSpotter provides beautiful mobile-first home search to more than 250,000 real estate agents throughout the U.S. and Canada. HomeSpotter makes collaboration fast, easy and fun for agents and their buyers.


For Boston Logic

Bonnie Gibson
Director of Marketing
617-266-9166 ext. 200

For HomeSpotter

Tony McGibbon
Account Executive