Search Engine Optimization (SEO)
The Boston Logic Platform is “code level” optimized for search engines. It’s built from the ground up to put you at an advantage.
But SEO also requires ongoing analysis and, well, optimization. We can provide technical analyses, key word evaluation and other services to help you continue to outperform your market.
Search Engine Marketing (SEM)
SEM — buying pay-per-click advertising on Google and Bing – still drives millions of real estate leads. But if you’re like most brokerages, your marketing team struggles to find time to write copy, set up landing pages and optimize your keywords and campaigns.
Our Marketing Services group can do all of this for you using sophisticated technology that makes certain every dollar you spend on SEM is spent well.
Ever been to a site, then have ads for that site follow you around the web? That’s retargeting. Retargeting is a highly effective form of advertising because it focuses your ad spend on people who have already shown an interest in doing business with you.
Retargeting is not just for online retailer. Turns out that it works really well for real estate companies too, and that’s where we come in.
Boston Logic’s Marketing Services group can set up and manage retargeting campaigns for you, helping you increase conversions from the traffic your website is already getting.
Content creation and marketing
Content is the cornerstone of all great online marketing. But it takes time and careful attention to get right.
We offer content writing as a marketing service because we know how important content is to getting and converting online leads. And we also know it’s not always possible for a brokerage to create effective content in-house.
We can write blog posts, community profiles, development profiles, standard pages, social media updates and more so you can engage – and convert – buyers and sellers in new channels.
Social media management
Social need not be a source of frustration and wasted time. In fact, it can and should be a major source of inbound traffic and leads.
Our marketing services team will manage all of your social profiles for you, matching your brand and voice with our proven tactics for building audiences and engagement.
Boston Logic’s email marketing tool gives you the power to engage with all your leads and clients by sending them personalized relevant messages that get results.
We know from experience that creating and implementing successful email marketing campaigns is time-consuming. We also know how important email marketing is to a killer digital marketing strategy. We can help.
Our marketing services team will:
Create, Manage and Update Contact Lists
Create and Stylize E-mail Marketing Templates
Create and Manage Drip Campaigns / Monthly Newsletters
Schedule and Launch E-Mail Marketing Communication
Bolster Brand Recognition